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Team Proton R3 (R3), the motorsport and performance division of Proton, achieved a fifth-place finish in the Malaysian Touring Car (MTC) class at the 2024 Sepang 1000KM (S1K). The race proved challenging, with one of the team’s cars retiring early and another losing over 40 minutes to a technical issue. Despite these hurdles, drivers Ariff Azmi and Alister Yoong in car 82 demonstrated resilience to climb through the field. This marked the competitive debut of the Proton S70 R3, which used a 1.6-

As part of a visit to Egypt, Prime Minister Datuk Seri Anwar Ibrahim along with official Malaysian delegates including key Proton management officiated the launch of the CKD Proton Assembly Plant in Egypt. The PM said this initiative was part of Malaysia’s efforts to foster a new approach to cooperation between countries stating, “Proton is not just an automotive company; it is a source of pride and part of Malaysia's identity.” "Malaysia's presence in Egypt is built on trust and friendship," he

Proton R3 is officially back on the grid for the Sepang 1000KM (S1K) endurance race, slated for 22-24 November. For those keeping track, this is Proton R3’s return to the track after a three-year hiatus. The company has a history in this race, having bagged five wins over the years, with Hairuman and Cheah previously among the winning drivers. Now, with the S70 R3 on board, Proton is looking to relive its glory days on the Sepang circuit – and perhaps add another win to its record-breaking six o

The 2025 Geely Emgrand, the Chinese donor to Malaysia’s current C-segment sedan king, the Proton S70, has been officially launched in China. Mind you, this is not an all-new model but merely a facelift which is the first major update given to the current fourth generation since its debut in 2021. Still, the facelift isn’t completely noticeable at first glance. In front, the new Emgrand sports Geely’s new silver corporate emblem is placed on the waterfall-style vertical grille, along with a sligh

Proton has teamed up with Grab Malaysia to make it easier for e-hailing drivers to purchase a Proton Saga, through a new initiative called “Saga Power Up for Grab Drivers.” This program gives Grab drivers exclusive benefits if they choose the Proton Saga. The collaboration, signed by Proton’s Deputy CEO Roslan Abdullah and Grab Malaysia's Country Operations Director Rashid Shukor, is designed to support Malaysia's growing e-hailing sector by giving drivers a practical, budget-friendly vehicle op

Since the Proton S70’s launch in November 2023, a total of 14,877 units have been sold as of September 2024, averaging 1,640 units per month since January. Proton has positioned the S70 as the best-selling sedan in the C-segment, although comparisons during promotional events have been against B-segment models like the Toyota Vios and Honda City. The S70 is Proton’s latest success story in a legacy of popular sedans that began with the launch of the Proton Saga in 1985. Over the years, the brand