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Specs comparison: 2020 BMW X3 M Competition vs Mercedes-AMG GLC 63 S

Not to be outmatched by Volkswagen, BMW too have launched four brand new models at a launch last week

New locally-assembled 2020 G20 BMW 330e M Sport launched in Malaysia – From RM 264k

BMW Malaysia has added an electrifying variant to its 3 Series lineup with the launch of the 2020 G20

BMW commemorates the discontinuation of the BMW i8 with 18 custom-built units

As you know, BMW has officially discontinued the BMW i8.

BMW Malaysia introduces Elite M Card for owners of M and M Performance models

Complements existing BMW Privileges Elite Card Discounted prices for BMW M track and BMW Driver Training

Next-gen BMW M3 and M4 discussed by BMW M Head of Development

With the upcoming 2020 BMW M3 and M4 set to launch in Sept, BMW is slowly trickling info to set tongues

Why are Audi RS and BMW M ditching DCTs in favour of torque converters?

With the recent launch of the Audi RS6 and RS7, plus the BMW M3 and BMW M4 performance cars on our shores

BMW sends off the last BMW i8 in an exclusive Portimao Blue

BMW announced last year they will be discontinuing their hybrid supercar, the BMW i8.

Sales of BMW M cars went up 6% in 2020 while regular models went down 7%

cars plunge while the more performance-oriented M cars saw positive growth.That’s not to say that

The name is so long, only 36 of you can buy it - the BMW 530i M Sport Dark Shadow Edition, priced from RM 392k

BMW Malaysia today unveiled a new variant to their 5 Series line up in Malaysia with this, the 2021 BMW

Malaysia-bound BMW i4 debuts with first all-electric BMW M performance model

The latter of which is touted as “the first purely electric performance car from BMW M GmbH&rdquo

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BMW M cars outsold Mercedes-AMG by 20k units in 2020!

The rivalry between BMW M GmbH and Mercedes-AMG is as eternal as it goes.

Behold the BMW M8 Gran Coupe, BMW M is on the roll

Now the BMW 8 Series is even more powerful!

BMW X8 M to be the most powerful BMW yet; plug-in hybrid, over 700 PS

BMW has reportedly filed a trademark for the X8 M name plate in Germany’s DPMA database.

You can now buy a BMW without visiting a showroom, just go to BMW Shop Online

i8 CoupeThe platform also served as a digital launchpad for their all-new BMW X6 and BMW 8 Series Grand

All-new BMW X6 M and BMW X6 M Competition unveiled

In an era when SUVs are booming and cars’ performances are continuously rising, BMW M GmbH has

Ratings: 2020 (G20) BMW 320i Sport - Excellent driving performance, 181 pts overall

But were not here to start another chain of arguments, lets talk numbers instead.BMW 3 SeriesDriving Performance

BMW Malaysia introduces CKD 330i M Sport, priced from RM 288,800

BMW Malaysia today unveiled the new BMW 330i M Sport, the latest addition to the premium automaker&rsquo

G30 2021 BMW 530i M Sport - What's so special about Laserlight?

Back in 2014, the BMW Laserlight made its premiere in the BMW i8 and has now made its way into several

2020 (F98) BMW X4 M Competition launched in Malaysia, 510 PS/600 Nm, from RM 904k

BMW Malaysia has launched the 2020 BMW X4 M Competition, priced at RM 904,276 (OTR without insurance,

BMW M unveils the all-new BMW X5 M and X5 M Competition

BMW M has introduced the third generation all-new 2019 BMW X5 M.

All-New 2021 BMW 4 Series (G22): Here's the M Performance parts catalogue

Fancy the all-new 2021 G22 BMW 4 Series with a bit more M?

2020 BMW X3 M Competition and BMW X4 M Competition launched in Indonesia, only 12 units!

BMW SUV customers in Indonesia have racier options to look forward to as BMW Group Indonesia officially

New 2020 BMW X1 facelift, now with M Sport – RM 233,800

BMW Malaysia starts the new year rolling with the introduction of the new 2020 BMW X1 facelift.

Electric BMW i4 M confirmed, will get Hollywood-produced sounds

launching its first electric M car which will be based on the i4.Hans Zimmer having a video call with

Priced from RM 417k, G32 2021 BMW 630i GT M Sport facelift (LCI) launched in Malaysia

Alongside the updated 2021 BMW 5 Series (G30 LCI) range, the company has also introduced the facelifted

2020 (G20) BMW M340i vs 2019 (W205) Mercedes-AMG C43 - Which is the ultimate performance sedan?

Last week, BMW Malaysia introduced the first-ever locally assembled M Performance car - the G20 BMW M340i

Former BMW designer Jochen Paesen joins Kia to lead interior design

It looks like Kia has been busy recruiting some of the best talents from BMW.

BMW Malaysia introduces CKD 2019 BMW X3 M Sport

It’s a very sporty month for BMW Malaysia as they launch yet another M Sport equipped car - the

The carbon-fibre dream dies with the BMW i8

In 2011, BMW unveiled the i8 and i3 concepts, two cars that didn’t have faux-carbon fibre stickers

BMW Malaysia celebrates ///Malaysia day with M-owners

In celebration of Malaysia Day, over 70 BMW M high-performing cars and hundreds of M fans gathered at

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bmw m performance i8 Post Review

Benz, i8 is useless, very low performance for that price. I'd recommend a BMW M series or an Audi A4 or higher 2020 version

bmw m performance i8 Q&A Review

Which brand of car is better, Mercedes or BMW?

If it were the good old days, there would have been a definite answer, but things have changed now. Both of these automakers are at the top of their game,. Both of these brands offer tech that's yet to be seen in other manufacturer’s vehicles (with the exception of Audi, which stands in the competition). So instead of trying to state which is better, ,I'll, ,illuminate the unique features of both the brands along with their design ethos. BMW This ,Bavarian car maker, started out to make the best driver's cars. Their tagline states “,The ultimate driving machine,” to this day and with good reason. The ,Brand's emphasis has always been on the driving experience,. The fine tuning of the chassis, the supple yet sporty suspension setups along with aggressive looking body work are all a typical BMW affair Th,at's, the 2016 BMW 320d. A classic example of typical BMW design. The ,interiors are premium, but are just not at the level of Mercedes Benz,. This is more evident when you look at the 3-series (F30) and the C-Class (w205). The interiors of the 2017 BMW 7-series “Individual”. This competes with the Mercedes Maybach s600. You think this is nice ? Check out it’s competition. The interiors of a Mercedes Maybach s600 sedan. The ,design is much sportier, to accentuate the appeal of a driver's car. A regular BMW 320d with the “M”-sport package. The lines are sharp with the design more angular than Mercedes Benz. Recently, BMW took shine to the new “,Layered design,” philosophy that received mixed reactions. BMW’s “,M,” division made some of the best driver's cars in the past, however, ,that's not the case anymore,. With the exception of the M2,, the cars have grown heavier with the downsizing of the engines and the addition of a turbocharger that resulted in more lag than top end performance. BMW has an independent electric hybrid model range,. The i3 and the more expensive i8. These eHybrids come with futuristic design language and give good fuel consumption efficiency. BMW also worked on ,battery powered keys,. This is first seen on the ,BMW i8,, and then trickled down to the ,new 7-series,. I agree, for an enthusiast, this is nothing but a gimmick, but the regular consumer base shows great response to stuff like that. Mercedes Benz This brand was the one ,responsible for the invention of a motor powered car,. (Ford Model T was the first mass produced vehicle). These manufactures have so many industry firsts under their belt. MB’s tagline “,the best or nothing,” should give an insight on how this car maker operates. The ,body and the chassis along with the suspension is setup for ride quality & comfort rather than outright driving dynamics,. The ,body work, is much more refined and stately, with ,soft swathing lines all over. The Mercedes Benz C -class (w205) Mercedes Benz takes the cake where the interiors are concerned,. BMW vs Mercedes Benz, typical cabins. Best in class finishes without skimping on premium materials (like metal, wood and leather). ,The attention to detail is much better than a BMW,. This interior ,invokes a sense of occasion every time you step in,. Sadly, the same can't be said for BMW. The design R&D at Mercedes Benz took to a new form, with those ,Coupè-ish lines and less angular bits to accentuate the length and width of the car,. The 2017 Mercedes Benz C-Class, E - Class and the S - Class. Good luck figuring out which is which. This swelte frame design was well received, albeit ,making the model differentiation that much difficult for the masses. Mercedes’s “,AMG,” division ,never set out to make the best driver's cars. They just wanted to make their standard models more exciting to drive and to look at,. I'd say that ,the in-house tuning firm accomplished just that,. I mean, you don't need a 612ps V8 Luxury sedan (,2017 Mercedes Benz E63 AMG s,), but you would want one, wouldn't you ? Mercedes Benz ,does not have a standalone hybrid range,, but offers an option of Hybrid powerplants in some countries with their higher end sedans (the C200, E320 and the S320 BlueEFFICIENCY models). They also ,made the completely electric SLS AMG, ,E-cell ,that runs on four individual electric motors (one per wheel) alone, Mercedes Benz ,pioneered safety features like SONAR, nightvision using IR, Pre-SAFE assist, active brake assist, lane monitoring, radar assisted cruise control, and many more. BMW,,, in all its glory, doesn't come with this kind of tech. To conclude, Mercedes Benz is a better owner's car while BMW is a better driver's car. The difference of how much better the BMW is to drive over Mercedes Benz is negligible, ,in current times but the tech Mercedes Benz packs in, by any means, is not“negligible”. Which is better ? You be the judge.

Why are most cars so 'sensible-looking'? Why don't car manufacturers make cars that look like Porsches and Ferraris even if they're not as fast?

The first answer is many car manufacturers have a sports line. Honda Civic Type R, Ford Mustang GT, Kia Stinger GT, Hyundai i30N, Golf R, Suburu WRX STI, and of course the BMW M series, Benz AMG and Audi RS. Also, in the past manufacturers have experimented, e.g. 1990s Toyota NSX, MR2 and Celica; Mitsubishi 3000. I guess you could rephrase the question: why don't all cars look as good as a Huracan, Ferrari 488, McLaren 720s? Well, I'm guessing in part that it's the costs associated with development coupled with low sales volumes due to lack of all round practicality. Let me give a modern example close to my heart. A second hand BMW i8 can be bought for a fraction of the cost of a Lamborghini or Ferrari; it looks outrageous; but it's still not selling well with values falling faster than a shopping trolley pushed off a cliff. Why? Well, when people see it they expect a certain performance and it doesn't deliver. Don't get me wrong. It's quick and its 0-100 time rivals the 2014 911 Carerra S; but its body writes cheques its motors can't cash. In the end it's a reasonable GT without the boot space. That would be the problem if any other manufacturer made an outrageous design without accompanying engine, suspension etc. And these would push the price up astronomically. Look at the current Honda NSX. Like the i8 it's not selling despite excellent performance… because it's a Honda at a Ferrari price?!

What is the strategy of BMW?

Bayerische Motoren Werke AG, commonly known as ,BMW, or ,BMW AG,, is a German ,automobile,, motorcycle and engine manufacturing company founded in ,1916.IT, also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. BMW has been winner of many racing championships. The luxury car manufacturer segments its offerings on the basis of demographics, psychographics & Behavioural factors. A typical customer of BMW is the one in the mid age (35-50), is excelling in his/her career, have a taste of aspirational products & values his own social status. The benefits required by these people are superiority, performance, reliability & quality. BMW targets customers from upper class social group as they are the people for whom BMW will be affordable & moreover they will appreciate the masterpiece. The global frontrunner, BMW has positioned itself as a symbol of quality, technologically advanced, high performance & exclusive automobile ,brand,. Continuous process improvement & technological advancement in its R&D is the core of the competitive advantage of BMW. It is known for its quality, reliability & superior customer service support. BMW has adopted policy of customer service=growth driver as an underlying principle to grow its market. It is Present in 150+ countries around the world, Europe & North America is the market from where 65% of its sales come from but with the advent of growing developing nations like Asian markets, company started focussing on these markets aggressively to drive the future sales. It have Strong product portfolio from BMW M –Convertible, BMW – 3 & 5 series – sedan, touring to BMW X3 /X5 –SUV and have strong presence in every segment. Marketing mix – ,Click here to read the ,Marketing mix of BMW SWOT analysis, – Click here to read the ,SWOT analysis of BMW,. Exclusivity of the stores is definitely a factor to leverage on for BMW; the company had & will continue to invest in the creation of flagship stores, so as to maximize the consumer experience. At the same time company is also expanding the amount of authorized dealers. BMW is currently operating its business through its 6000+ dealerships around the world. The logistics partners are the Local players in the respective country who help in making the product available to the customer @POS (point of sale). BMW’s success lies in its strong sense of identity which is tied to the experience of driving the machine. BMW is considered as one of the leading producers of luxury & state of the art vehicles. BMW the world no.1 premium car company who owns Rolls Royce & MINI have established itself as a brand having conformance in ,brand image, – status and driving pleasure –across the world. The brand-image of BMW adversely got affected when they recalled over 7 lakhs cars in 2010 due to pump /Engine/ Battery cable over problems, they can’t stand by what they meant to “The Ultimate Driving machine”. Over time however, BMW is leading the market with its innovations in design. The BMW I8 concept is one which has impressed many and so is the BMW fabric car known as GINA. Tagline –, “The Ultimate driving Machine”.

What are some of Tesla Motors' major innovations?

Balaji Viswanathan (பாலாஜி விஸ்வநாதன்),'s list is a great one and I agree those are the 5 key innovations. But I think from a True Disruption perspective, it boils down to just one thing: , Tesla figured out how to bring an 85kWh battery pack to market at an affordable price point ,(for the volume luxury market at least). No one else thought this was possible,, ,or even tried,. The $125,000 BMW i8 coming out next year? 7 kWh. Seven. The incredibly innovative Volt? A 16 kWh compromise because batteries are too expensive. The upcoming $60,000 Cadillac ELR? That same 16 kWH battery pack. Leaf? 500e? BMW i3? Fisker? Fit EV? Focus EV? They are all in the 20-25 kWh range. From this, comes the range and performance necessary to truly replace a conventional ICE vehicle. Audi cancelled its eTron and Mercedes barely launched its electric SLS because they couldn't get the battery pack math to work. Telsa got an 85 kWH pack to market at a price point the luxury market was a-OK with. I'm simplifying all the other work that goes along with this. But that's the true disruption. In fact, Tesla never even needed to launch its 40 kWh pack -- b/c that's not where the innovation was. Everything else falls into place from there ...

Is Tesla better than BMW?

Not really, both Tesla and BMW market themselves as luxury brands, both brands have performance vehicles (P100D with Ludicrous mode, and M performance respectively), both brands make electric cars; Tesla makes only electric cars and BMW makes the i series, however that’s where most of the similarities end, BMW has better quality construction and materials; Tesla’s are infamous for their panel gaps… BMW is a well known Motorsport brand with many models that are track ready out of the box; Tesla has only the pure acceleration and torque as a benefit of all electric power, but little to no aftermarket and don’t have quite the same handling because of how heavy the batteries are, BMW is the superior brand for now; and that’s okay, Tesla is doing very well for a new car manufacturer and will eventually get all the kinks worked out; for now though BMW is basically better in every way. Bonus: in my opinion the i8 looks better than both the Tesla roadster and P100d

What cars have the best features (great engine, mileage, speed, etc.) and what are those features?

Cars have seen rapid growth since their inception in every aspect, be it the engines, transmissions, dynamics, aesthetics, luxury and what not. For luxurious features, some of the best are Rolls Royce and Bentley. They provide every feature that you could ask for in terms of comfort and then some more, along with performance and much fanfare. The league of sports car is even more exciting, with many established players like Ferrari (all of them), Lamborghini (all of them), BMW (M series), Audi (R8), Porsche (Spider), Jaguar (F type), Aston Martin (Vanquish), Koeniggsegg (all of them), McLaren(F1, P1) , Hennessey, Corvette, Lotus, Ariel (atom) and many more. Performance and car dynamics is of utmost importance here, but since their asking price is so high, they have lovely interiors and loads of features too. Hatchbacks and sedans are usually made for carrying people around and thus performance is just about sufficient for city and highway use. Since they do not cost so much, the safety and other features are many a times not par with the higher end models. And since we are now in the 21st century, we are getting to see many hybrid and electric cars as well. Tesla motors has been a leader in electric car manufacturers, their cars offering so much on the plate, along with performance ofcourse. (Their latest P85D produces an insane power of 691 Hp and 864 lb-ft of torque, good enough to put many supercars to shame, and all along wrapped in a sedan type package). And then there is the BMW i-series, i8 to be specific, which along with looking so futuristic, perfectly combines a 3 cylinder engine and electric motors to give it a serious performance boost (Even Porsche Spider and McLaren P1 does the same thing, only that they use an even bigger engine). Hybrid cars like Toyota Prius have been there for quite sometime now, and given the market demographics, constantly evolving battery technologies and fuel shortage in future, hybrids and electric cars are going to see major growth in future. And now there are the self-driving cars. Although manufacturers have always tinkered with the idea of putting AI into cars, only we are getting to see some real results. Google has made their own driverless car and are testing it vigorously, although there are no immediate plans to put them into production. Then there are many cars even present today, which can park themselves using various sensors around them. Manufacturers are also testing various radar/sonar techniques to make cars safer in case they detect an emergency and apply brakes even before the driver could react. This field is also going to see some real development in future. From aesthetic point of view, nowadays every manufacturer is trying to build their own design language to make their cars unique from others. A lot of importance is also given in developing the interior and exterior of cars these days, as it is given to developing other areas of a car. BMW uses floating surfaces, Hyundai uses a fluidic design language, Ford Mustangs are still brash and brute, Jaguars and Aston Martins are still smooth and sharp looking, Lamborghini is nothing short of a fighter jet on 4 wheels, and so on. Car development is a constantly evolving field like any other, and maybe its time we should start to appreciate the amount of work goes into developing any car (anywhere between 3 to 5 years) which anyone might be driving everyday.

Is bmw a sports or luxury car?

BMW have two divisions of you would like to call them that. You have the normal division which may be called just BMW and then you have the Motorsport division which is distinguished by have the “M” badge such as the M1, M2, M3, M4, M5, M6. There are other M cars also but I won't list them all. These are the most high performance BMWs you can buy from the factory. The roots of the M division goes back to the touring car days in Europe where they used to battle with Mercedes and Porsche on the track And the E30 M3 outdid all the other manufacturers. All BMWs are targeted to the luxury market but the M cars are the top of the pile when it comes to BMW And are priced to reflect that. The 1/2/3/4 series are mid sized cars getting bigger as you move up through the numbers. 5 series is a family car. 6 series is more a coupe/cruiser vehicle and is quite large on the outside but not so much inside. The 7 series is the flagship of comfort being big all around and would have the most luxurious interiors and added features. The price of the 7 series would be getting up there with the prices of the M division cars due to this other level luxury factor. They no longer make the 8 series. There are also the vehicles that target the SUV market and are distinguished with an “X” before the 1/3/4/5/6 again each increasing in size as the number increases. You have the Z models which are the Z3 and Z4 and are similar to the likes of the Audi TT or Merc CLK or Porsche Boxster markets, more sporty looking but not much to look at IMO. The most recent is the i-series cars which are the i3 and the i8 which are both electric vehicles. BMW make great cars, id you can afford one, whether a well chosen second hand one or new, it should be a good driving experience.

Which is a better automobile company, BMW or Mercedes in respect of price as well as luxury and comfort?

Keeping it short and simple It’s Mercedes benz! When it comes to luxury, comfort and value for money Mercedes cars are just up to point, precise and class leading in every single way.With over 100 years in the automobile industry, the illustrious car company is one of the most coveted and well-known out there. It all began with Karl Benz, a German engine designer and automobile engineer who in 1886 invented the modern automobile which the first car that was powered by petrol.Since then only Mercedes has always been in the top league.Right away from huge parts such as The Engine to small parts like Headlamps and wipers, ,The attention to detail ,Given in these cars is just unmatched and first in class, it gives a ,combined rich feel of luxury and power at the same time. •,Mercedes was first in the market to introduce ,Multibeam bending LED’s ,which later became a trend in the market.Mercedes has always been a trendsetter in many ways. ,MULTIBEAM LED headlamps in the new E-Class. •Mercedes was the first to develop in collaboration with ,BOSCH ,and use the most used breaking system in today’s automotive world, which is ,The ANTILOCK Braking SYSTEM ( ABS ) in 1978. •1954 SL Gullwing was the first car in the world to feature a four stroke petrol engine with direct fuel injection. •It is said that a Mercedes car is welded at nearly 10,000 places because of which the nuts and bolts don't get loose. What this gives is a car that never rattles, despite its age or how it has been driven. •Many other safety features like airbags and Electronic stability programme too were seen first on Mercedes cars. •,Mercedes-Benz has always been an originator. When they started producing the Mercedes-Benz 260 D from 1936 to 1940, it was one of the first cars to use a diesel engine. This means that an internal combustion engine ignites its fuel via the compression of nothing but air. The ,G-Wagon, from Mercedes is a ,Hummer, Killer in each and every sense. It carries forward the essence of a full streched SUV, ,more than enough ride height, perfect luxurious interiors, trued and tested in extreme conditions for ,hill hold and hill climb assist,. when it comes to interiors and features, Mercedes has Tech packed it’s models with almost more than every thing you’ll ever require. Those iconic ,A.C Vents ,say a lot in their own, Two large LED displays, ,The trackpad, the audio system, The ambient lighting,, it’s just the place you would want to be in. When it comes to power the ,AMG ,series of engines roar like a lion.Ample amount of torque and horsepowers to go ,0–100Kmph in 3.5–5 seconds ( depending on the model) Now when it comes to luxury, there’s the ,S-Class (The epitome of luxury and comfort),, and if by god’s grace you’ve got ,The MAYBACH, then i think a ,5 star suite ,should be compared to it. From foot massager to 2 stage audio control and everything is fitted with elegance and grace that brings practicality and purpose in the same bucket.,Thats all for the Mercedes which is a clear winner here. Following, I’ve discussed about how BMW can be your second choice. Ever since it’s evolution, The ,BAVARIAN MOTOR WORKS or Bayerische Motoren Werke, ,( BMW ) ,has been one of the most demanded and most drived cars,. Whether be it’s intuitive features or being it’s Iconic ,Headlamps, ,or ,M-series engines,, it has always been a treat for the eyes, Riders, and for the viewers as well.BMW is more of a practical car manufacturer which according to me focuses more on efficiency, effectiveness and ride quality. They’re not prominently in the Luxury game , but yes they definitely are the top most rivals in the ,Performance game., I grew up playing the ,EA - NEED FOR SPEED MOST -WANTED,, which was one of the most demanded and most played game at some point of time, and if you’ve played this game ever, you can remember, the whole story starts off because youR ,BMW-M3 ,gets taken away by crook. The whole story revolved around you defeating all the rivals (10 of them) and getting back your car ( ,THE BMW M3 ). Bmw has always been a master in ,Hybrid drives ( electric + petrol ) The BMW I8 ,is one of the most loved car of all times. You can see here, it gives a ,cockpit ,like experience when you look at this masterpiece’s interiors! The Bmw I8 was so popular that celebrities ,like Sachin Tendulkar, Justin Beiber , Pierce brosnan ,and many other celebs like them own this jewel in their garage fleet. Bmw has a foot in the luxury world too by its ,7-series ,variant, and undoubtedly it is full of features and a really really safe car, it has all the luxury amenities but when you’ll compare to it’s rival that is the ,S-class,, I don’t think it has got a chance against it, it can give the S-class a tough fight but , Mercedes S-class will always be the clear winner. So I would like to conclude by saying that, there are 100’s of car manufacturers out there, BMW, MERCEDES, AUDI these are top of the line car manufacturers which are famous for their outstanding quality, features , luxury and yes ofcourse price. But in these top of the line car companies Mercedes is still and hopefully will remain at the pinnacle. Image source :- ,Google,, ,Pinterest Thanks Pranjal singh

Are BMW electric cars as good as Teslas?

No, and they won’t be for at least a decade, possibly more. The present cars, the i3 and i8, are clearly inferior to Teslas in almost every respect. They aren’t as quick, the electric range is vastly inferior (especially for the i8), they are intentionally oddly designed into the quirky niche space as opposed to Teslas mass market appeal aesthetic, they don’t have over-the-air-updates, they don’t have a fast charger network or destination charger network, route planning for charging is not integrated, their autonomous driving capabilities are inferior, they are lower efficiency on electric, etc. There are a few people who really like the i3 as a city car, and more power to them. Both are massively compromised by the internal combustion infrastructure, whether the i3 has it installed or not. And that latter part is important for their upcoming electrified cars. BMW’s strategic electric architecture is an anything architecture. Literally every vehicle will be configurable as only internal combustion, only electric or as a plug-in hybrid. This means that every vehicle has to leave space for both power trains and both storage options. That means that they will be heavier and taller than necessary, and that their electric range and possibly their gas-only range will be compromised. Even their electric-only car will have all the routing and space choices to allow fuel pumps, oil pumps, a radiator and the related tubing and wiring harnesses for them, even though none of them are needed. The extra weight and space consumption means that they are much more constrained in their design language and engineering, so they’ll have compromised aesthetics and performance. The complexity means that they will be much harder to assemble, have higher quality failures and be more expensive to assemble. The combination will turn out to be an underperforming, aesthetically inferior, more expensive choice than equivalent Teslas. It’s only advantage will be that it has the BMW badge on it. They are designing the platypus of cars, without the cuteness. And it will still be sold through BMW dealerships. Dealers don’t like electric cars, because they make most of their money on maintenance which electric cars don’t require nearly as much of. They’ll have to mark the platypuses down massively to move them off the lot, and they won’t get revenue from the pure electric versions, so they’ll be pushing the gas-only or hybrid versions wherever possible. It’s a strategy that could only be thought up by a marketing weenie with no technical understanding, likely the same guy who decided that it was important to have an almost undifferentiated vehicle for every tiny niche buying behavior, from the 1 series through the 8 series, the X variations and the M variations. Over 30 vehicles that are hard to tell apart from their siblings, and all of which perform more poorly than Teslas under conditions that people actually drive them for. And, of course, now the Tesla Model 3 is a better track car than the BMW M3 or M4, so BMW is starting behind and accelerating in the wrong direction. It will take a decade for this absurd choice to work its way through, fail and be reversed. That’s par for the course for BMW these days. The bikeshedding of the i3 and i8, from the weird and unnecessary material development choice that’s now been abandoned, to the fake engine noise pumped into the i8 interior through the stereo, is going to be repeated. The major engineering strategy is already bad, and then they will make a bunch of other bad choices driven by marketing, not engineering or car designers, so the results will be late and bad. BMW: the ultimate car for platypus lovers.

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