Over the weekend, a video of a Volvo XC60 trying to continue driving after a head-on collision with a
with problems occuring every 13 km.Hold on to your pitchforks please...The main foibles noted in the study
Volvo Malaysia released a special teaser for the third generation S60 on their social media platforms
There are 3 variants available for the Volvo XC60 – T5, T8 Inscription, and T8 Inscription Plus
Volvo Cars Thailand (VCT) has taken quality control to the next level with the opening of a new warehouse
The Housing and Local Ministry will be conducting a pilot study to improve the system of managing the
’s Volvo Car 3S Centre in Skudai is now open for business.Located in the outskirts of Johor Bahru
sixth-generation Haldex all-wheel-drive system.Also read: This 238 PS AWD Geely Xingyue L is secretly a Volvo
Back in May 2020, Volvo Malaysia launched the 2020 Volvo S60 T8 CKD, priced the same as the imported
-based study is based on responses from 26,131 owners of 2018 and 2019 model-year vehicles.
granting car companies licenses.Daimler has the support of Continental and Robert Bosch in this legal case
wheels; which makes this Volvo 480 just plain bonkers.
Volvo Car Malaysia has revised its warranty programme to a factory five-years/unlimited mileage for all
quickly becoming prevalent in many regular cars is adaptive cruise control (ACC).However, a recent study
Volvo Car Malaysia has just launched the Volvo S60 CKD earlier today.
Volvo is intent on walking the talk when it comes to phasing out internal combustion engines (ICE).
Volvo’s Android-based infotainment system that first made its debut on the Volvo XC40 Recharge
Volvo Car Malaysia today paved a new path for customers with the launch of its 360 total-care used car
Volvo Malaysia has just refreshed their best selling large SUV, the 2020 Volvo XC90.
MG Motor, Mini, Mitsubishi Motors, Nissan, Porsche, Rolls-Royce, Subaru, Suzuki, Takano, Toyota, and Volvo
For this occasion, these mat rempit’s attempt at a stunt resulted in an epic failure was caught
Volvo Cars have just announced its biggest global recall ever.
The locally assembled Volvo S60 T8 R-Design is officially launched with a slight revision to the specifications
Volvo Cars Malaysia has just introduced the locally-assembled (CKD) Volvo S60 in Malaysia.The Volvo S60
The locally assembled (CKD) Volvo S60 T8 has arrived and now it is at level playing field with the Mercedes-Benz
1.5LThe 3-cylinder unit is something we’re quite familiar with, it’s a unit co-developed with Volvo
remained largely the same as well, save for a few items like the removal of 12V socket in the boot and split
pay for a monthly car subscription service and you get to switch from a Proton X50 in one month to a Volvo
Power 2019 Malaysia Initial Quality Study (IQS).The Honda City scored 59 PP100 and the Honda Jazz scored
Volvo Cars welcomes former Mercedes-Benz designer Claudia Braun and former Facebook web designer Thomas
When discussing content marketing, industry insiders tend to speak more to the experiences of B2C companies that are targeting consumers directly. They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. A company trying to reach decision-makers at another company requires a different mindset and strategy. Seeing Jean Claude Van Damme perform his epic split on a set of Volvo trucks isn’t enough to persuade commercial truck buyers to choose the brand when compared to other variables such as pricing and warranties. Neither will making sure Volvo ads appear concurrently on the buyer’s smartphone, desktop web browser, TV, and trade magazine. That path to purchase is much more complex, often requiring a combination of the above tactics (and more). It’s clear that there are some significant differences to be addressed in the way content marketing changes for B2B versus B2C target audiences. Understanding these distinctions and applying them to your campaigns gives you the best possible chances of reaching your prospects in a meaningful, engaging way. Below are a few ways in which B2B and B2C marketing differs. Intent One of the first areas where B2B content marketing diverges from B2C campaigns is in the overall intent of the initiative’s messaging. If you’re a B2B content creator, you’re likely one of the 85% using content to build your brand and establish thought leadership. If prospective customers recognize your business’s name and acknowledge your authority in your field, they can skip the Initial Research” stage of the consumer buying process -- moving directly from "Recognition of a Need” to "Evaluation of Alternatives,” with your business at the top of that list. But while thought leadership is great, it just isn’t as important in B2C industries. Did you choose a Coke over a Pepsi because you believe Coca Cola’s depth of knowledge of the industry exceeds Pepsi’s? Did you pour a bowl of Wheaties for breakfast because of General Mills’ perceived authority when it comes to cereal? B2C buyers are driven by different motivations -- usually, feeling safe, secure and informed -- than B2B purchasers. As a result, both the intent and the messaging of your content marketing campaigns must be different. Key takeaway,: Those creating B2B content should keep the imperative of building thought leadership in mind. Those who are more active with B2C content should consider other goals, such as establishing exclusivity or cost effectiveness. Messaging The way you craft the messaging of your content marketing campaigns depends heavily on your target audience -- and that’s true whether you’re reaching out to B2B or B2C buyers. Interestingly, though, some research suggests that B2B buyers will, as a whole, engage more strongly with certain types of messages, while B2C customers will respond more positively to campaigns that target different benefits. According to Katie Rosehill, writing for Chron’s Small Business page: Different marketing tactics are used in B2B and B2C, although the methods of advertising, promotions, and publicity are the same. If the final customer is a business, the marketing message is based on value, service, and trust. B2C marketing is focused on price and the emotional satisfaction of obtaining the product.” Obviously, these benefits aren’t exclusive to either B2B or B2C companies. An auto repair shop’s messaging will likely appeal to both value and trust, while a cloud storage provider might market based on price as a way to differentiate itself in a crowded market. That said, it’s still important to keep these competing principles in mind when drafting your campaign strategy and creating content. Begin with these benefits and then customize your messaging to hone in on the elements that are most likely to appeal to your target audience. Key takeaway: If you’re a B2B content creator, begin with a message of value, service, or trust underpinning your content, and then adjust your voice as needed to serve your target market. If you reach a B2C audience, on the other hand, focus on proving your price and demonstrating emotional satisfaction first. Channel Channel is another campaign aspect where B2B and B2C content marketing initiatives often diverge. B2C companies are virtually unlimited when it comes to potential opportunities to reach prospective customers. Besides the social networks and popular websites that typically form the backbone of a traditional content campaign, B2C customers can be reached via more traditional mediums (such as advertising), geo-targeting apps (which allow content and promotions to be served up when a prospect nears a shop), and more. B2B businesses, on the other hand, sometimes have a more limited scope of potential engagement opportunities. Posting a piece of native advertising to BuzzFeed, for example, might appeal to individual consumers, but is unlikely to sway larger groups of potential business buyers. That isn’t to say that opportunities for B2B advertising are inherently worse; indeed, plenty of great channels exist that are specific to B2B advertisers. LinkedIn’s Sponsored Updates, for example, give B2B content marketers an opportunity to get their messages in front of highly-targeted business buyers. HubSpot's seen these results firsthand. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms. Pretty impressive, right? Although the bulk of the content marketing conversation is centered around B2C buyers, it’s clear that B2B companies can make their mark as well with the promotion strategy. Key takeaway: While B2B marketers might have more limited promotional channels than B2C, they should look for highly targeted, relevant channels for their content promotion efforts to be successful. Format The ideal format of the content to be created is another interesting area where B2B and B2C marketing campaigns tend to diverge. According to the Eccolo Media Technology Content Survey, B2B buyers prefer to read blogs and white papers during the pre-sales cycle. Additionally, those who identified as technology buyers who want to receive ongoing vendor content prefer white papers (98%), case studies (66%), and technology guides (37%). Further research from the Content Marketing Institute’s 2015 B2C Content Marketing Research Report for North America reveals that, compared with their B2B counterparts, B2C marketers use more user-generated and real-time marketing. Again, this isn’t to say that B2B companies shouldn’t use user-generated content in their marketing campaigns, or that B2C businesses should avoid white papers or case studies. However, these recommendations do provide a starting point for deciding on the content formats that should be included in your campaigns. These guidelines can then be modified to suit the interests and needs of your unique target audience. Key takeaway: B2B publishers should focus the format of their content on blogs, white papers, case studies, and product guides. B2C content creators will appeal more to their target audiences by crafting user-generated content and real-time marketing (especially on social media). Is There Really a Divide Between B2B & B2C? This last point highlights an important trend to consider when developing and implementing a content marketing campaign: the increasingly blurred lines between B2B and B2C buyers. Consider the following comment left by Doug Kessler on a Content Marketing Institute blog post on the subject: Sometimes I wonder if the B2B vs. B2C thing is a dead end. It's funny that we marketers -- the experts on segmentation -- are still banging our heads against the B2B/B2C segmentation. Maybe it's not the most meaningful way to segment brands. Maybe something like 'long sales cycle'/'short sales cycle' is more meaningful. Some B2B brands sell off the web page (anti-virus software, say) and some B2C brands have sales cycles that last for months (cars, mortgages). So maybe it's so hard to nail the differences between B2B and B2C is because they have a fair amount of overlap.” Take, for example, a company selling medical devices. This single company may sell to both organizations (such as hospitals and clinics) and to individual consumers, who will use the devices at home. How then, should this company develop a strategy that appeals to both B2B and B2C buyers, given the differences described above? It all comes down to developing an innate understanding of your target audience. Developing buyer personas is helpful to this process. However you go about developing an awareness of your customers, keep in mind that the knowledge you gain about their interests, fears, activities, and preferences should be the factor that ultimately guides your decisions on your content marketing campaigns’ intent, messaging, channel, and format.