Being a premium offering always means having to delicately balance the lifestyle aspect that’s to be expected with the product. The gist of it is that people who drop big money on your premium products do so not just for the product itself, but the image it portrays. It’s no different with cars. In fact, the premium segment operates more on “perceived value” rather than “actual value” and many of their clientele are perfectly comfortable with that… even if the cars aren’t always. An example of t

Chery is making its Malaysian comeback very soon and it aims to launch its first two models, the Chery Omoda 5 and Chery Tiggo 8 Pro by the middle of 2023. These models will also be locally-assembled (CKD) in Malaysia right from the get-go. At a dinner event with the media, Vice President of Chery International and President for the ASEAN market, Shawn Xu, did not reveal any further information on where the plant is located nor who the local partners are. He has stated that CKD production is onl

As of June 2022, around 73,000 units of the Proton X70 have been delivered to customers ever since its introduction back in 2018. Since then, the SUV has been through two updates and this latest one seems minor on the outside but under the hood, the change is quite major. Out goes the 4-cylinder 1.8-litre TGDi (184 PS/300 Nm) and in goes the smaller turbocharged 1.5-litre TGDi (177 PS/255 Nm) 3-pot that is also found on the Proton X50. Of course, hearing that change might be a deterrent against

Mercedes-Benz Malaysia (MBM) is committed to maintaining the competitive price points for most of its models, especially its core locally assembled models like the A-Class Sedan, GLA, C-Class, GLC, GLC Coupe, E-Class, GLE, and S-Class. This will hold true for the near-term, despite a sharp rise in materials and logistics cost as well as the weakening Ringgit. “For sure we are also affected by the cost of raw materials increasing globally, but fortunately as an organization, we are very well hedg

With the unveiling of the 2022 Honda Civic Hatchback e:HEV, Honda’s commitment to offer only electrified models in its line-up for Europe has only just started. Following that, the big H announced that at least 3 new electrified models will be introduced across the continent in 2023. The new models that were announced include an all-electric B-segment SUV, a C-segment full hybrid (HEV) SUV, and the all-new CR-V which will be available as both HEV and plug-in hybrid (PHEV) for the first time in E

Launching in mid-2022 Down on power, but road tax is cheaper The end is looming for the Proton X70’s turbocharged 1.8-litre engine, as come mid-2022, the long-serving unit will be phased out in favour of the newer, downsized 1.5-litre unit. When is it launching? According to sources familiar with the matter, the new 1.5-litre Proton X70 will most likely launch in mid-2022. Here's why: the locally-assembled (CKD) Proton X70 was launched back in February 2020 and assuming a 2.5-year lifecycle befo