Well, not in those exact words but Mercedes-Benz did launch a ChatGPT project within its Mercedes-Benz Cars Operations 360 (MO360) digital ecosystem that aims to maximise efficiency for global vehicle production, starting with the new Mercedes Modular Architecture (MMA) platform that will underpin the next Mercedes-Benz CLA Class. It’s not surprising that carmakers are turning to AI to reduce redundancy and improve efficiency to maximise profits. On the Mercedes-Benz end, the ChatGPT project wil

The Mercedes-Benz Concept CLA Class has been unveiled at IAA Mobility 2023 in Munich. This concept car is a preview of the company's new compact car platform, designed with an electric-first approach and built upon the Mercedes-Benz Modular Architecture (MMA). The concept's exterior modernizes the current CLA design, showcasing a lower black panel grille with an illuminated Mercedes emblem that is reminiscent of a starry night sky. The sides feature frameless doors, a subtler lower window line,

We’ve covered the W176 Mercedes-Benz A-Class last week but for those who aren’t fans of hatchbacks, there is an alternative – a used first-generation (C117) Mercedes-Benz CLA. There is, however, a price to pay (literally) for the sexy four-door coupe design, as we will get into it shortly. What makes this generation of the Mercedes-Benz CLA more appealing is the fact that you can’t buy the current-generation CLA via official channels, the ‘regular’ non-AMG CLA at least. This makes the first-gene

We’ve previously reported that the Mercedes-Benz A-Class Sedan (V177) will not be replaced after the current generation model ends. The move is part of Mercedes-Benz Cars’ efforts to streamline its product offerings, focusing on higher margin products. It begs the question, is Mercedes-Benz really going to exit the compact sedan segment entirely? Not at all, according to a recent report from German business publications Automobilwoche. The report claims that the vacuum that will soon be left in

The Gran Coupe variant started off with the 6 Series (F12 generation), then with the 4 Series (F36 generation), and now comes the first-ever 2 Series Gran Coupe. It is BMW’s answer to the Mercedes-Benz CLA, both being a four-door coupe that shares the same underpinnings as its front-wheel drive hatch counterpart. Visually, it looks similar to the 1 Series from the front but pay closer attention and the differences start to show. The 2 Series Gran Coupe has curvier headlamps design, wider grille,

At the Consumer Electronics Show (CES) 2019 at Las Vegas, USA, the Mercedes-Benz has unveiled the all-new CLA-Class. Now this company has put this new edition car into production at their plant in Kecskemet, Hungary. The plant in Hungary is the birthplace of the highly emotive CLA-Class four-door coupe and remains to produce since the first generation in 2013. The plant's advanced production technologies have been updated, such as the usage of automatic guided vehicles (AGV) to transport entire