SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why?

Hans · Mar 12, 2021 04:07 PM

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 01

To date, Singapore remains the only country in the region to launch the all-new fourth generation (chassis code GR) Honda Jazz. All other countries in the South East Asia (SEA) region will be dropping the Jazz nameplate once the current GK5 generation Jazz is discontinued, to be replaced by the Honda City Hatchback.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 02

Thailand and Indonesia have already launched the City Hatchback. The Thailand market City Hatchback is powered by a low emission 1.0-litre 3-cylinder turbocharged 122 PS / 173 Nm engine to comply with the Kingdom’s Eco Car Phase 2 regulations, while Indonesia uses a 1.5-litre naturally aspirated 121 PS and 145 Nm 4-cylinder taken from the City sedan.

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SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 01

Both engines are paired to a CVT-type automatic, but Indonesian buyers also get the option of a 6-speed manual.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 02

The model will be launched in Malaysia later this year, with the 1.5-litre naturally aspirated engine from the Honda City sedan of course.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 03

Malaysians are still divided over Honda's decision to replace the much-loved Jazz with the City Hatchback, but we understand that this is a regional decision which Honda Malaysia has to go along with.

So how did Singaporean Honda distributor Kah Motor get to choose the Jazz?

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 04

Yes Japanese have no problem with plastic wheel caps.

The simple reason is that unlike Thailand, Indonesia, or even Malaysia, Singapore’s car market is an open one.

Its vehicle tax structure only looks at two things – engine capacity and power output. The island state has no special preference for any trading nation, at least as far as cars are concerned, so ASEAN Free Trade Agreement (AFTA) is irrelevant to it.

It doesn’t matter if a car is imported from Thailand or Japan, there is no difference in taxes.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 05

All other countries in the ASEAN trade bloc practices some form of protectionism. For example, although Malaysia is a signatory of both the AFTA and the Japan-ASEAN Free Trade Agreement, and has slashed import duties for cars coming from Japan and other ASEAN countries to zero, it still imposes hefty excise duty on any imported passenger cars (commercial vehicles like pick-up trucks and vans are exempted).

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 06

The other reason is that Singaporeans have a strong preference towards Japan-made cars. Singaporean grey importers make brisk sales from reconditioned Japanese market cars, even though the same model is also offered by official importers, albeit imported from Thailand. Although the reconditioned models are often poorer equipped (recond Jazz sold there comes with smaller 1.3-litre engines), demand is still healthy.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 07

Currently, the City Hatchback is only produced in Thailand and Indonesia. Honda Malaysia’s Pegoh plant will join the list later this year.

Also, as Singapore is a metropolis city state, consumer buying behaviour there is quite similar to Japan, so the all-new Jazz’s controversial styling might be more acceptable there than here.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 08

Sienta's styling is not loved here, but it's surprisingly popular in Singapore

The success of the sliding doors Toyota Sienta, which was a commercial flop here, also suggests that Singaporeans appreciate practical small cars designed for tight parking spaces, and they are fine with cute-sy designs.

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 09

Curiously, a recent poll by a Japanese publication show that 77 percent of Japanese users like the Honda City Hatchback because to them, it’s a spiritual successor to the first generation Honda Civic, as the current Civic has gotten too big and too expensive.

Also read: 77% of Japanese see the Honda City Hatchback as successor to G1 Civic

SEA countries dropping Honda Jazz for City Hatchback, except Singapore, why? 10

First generation Civic's styling might have inspired the Honda E, but it's spirit is in the City Hatchback

The concept of a basic, affordable, easy and fun to drive hatchback was what defined the original Honda Civic, and Japanese users see all these values in the new Honda City Hatchback. Well, people will always want what they can’t have.

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Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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