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Geely Chairman Li Shufu steps down, to be Zeekr’s boss

Eric · Mar 25, 2021 01:58 PM

Geely Chairman Li Shufu steps down, to be Zeekr’s boss 01

Li Shufu has stepped down from his role as Geely’s chairman to spearhead Zeekr – Geely’s new premium EV-only brand. The new EV brand will be parked under LingLing Technologies, Geely’s soon-to-be-launched EV entity.

Geely Chairman Li Shufu steps down, to be Zeekr’s boss 02

Filling up Li Shufu’s position is An Conghui, who is currently Geely’s President and CEO.

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Geely Chairman Li Shufu steps down, to be Zeekr’s boss 01

Geely SEA platform

To recap, Zeekr is Geely’s latest attempt at going upmarket. While the brand’s logo yet to be revealed, we do know what Zeekr will roll out models based on Geely’s open-source platform called Sustainable Experience Architecture (SEA).

Also Read: Geely's new EV-only premium sub-brand Zeekr aims at Tesla

Geely Chairman Li Shufu steps down, to be Zeekr’s boss 02

Zeekr is also considering rolling out a share ownership plan that allows customers to become shareholders of Lingling, which management hopes will boost sales and the relationship between brand and customers.

But that’s not all, as Geely is also planning a broad array of sales and marketing strategies to seek deeper relationships with the EV buyers, in addition to opening clothing and accessories lines for future owners.

Eric

Editor

Started from the IT industry but somehow managed to find his way into the automotive industry. If he’s not gaming, he’s constantly tinkering with his daily/weekend car.

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