The all-new 2021 Isuzu D-Max has proved to be a crowd favourite, as sales of the model has grown over 100 percent since the model was launched in Malaysia.

Isuzu Malaysia has received an average monthly booking of over 1,200 units since its debut in April – far more than the predecessor’s 500-unit month average figure.

“This all-new D-Max phenomenon that has swept the various markets has been somewhat overwhelming. Needless to say, the attractive design, new and improved features and proven Isuzu reputation contributed significantly towards convincing customers to switch or upgrade to this all-new D-Max model,” said Isuzu Malaysia’s Chief Operating Officer Masayuki Suzuki.

Also Read: All-new 2021 Isuzu D-Max in Malaysia - priced from RM 89k, new 3.0L engine, ADAS!

The most popular variant is the D-Max 1.9-litre Premium, with almost 36% of buyers opting for this variant. This variant is also popular in Peninsular Malaysia, with 61% of the sales were attributed to buyers here, reversing the traditional 60/40 balance where East Malaysia absorbed a bigger share of vehicles.

“The response to this new model has been extremely positive considering the limited opportunities prospects have had to fully experience the new model due to the strict movement controls and safety protocols. Our current aim is to ensure the smooth, safe and timely delivery of vehicles to our customers despite the various administrative and logistical concerns faced domestically and globally,” added Mr Suzuki.

Also Read: Pros and Cons: 2021 Isuzu D-Max - Very premium, but still not perfect

However, sales will certainly drop again in June as all car dealers are closed during this MCO 3.0, and the ongoing chip supply shortage is affecting many manufacturers so it's hard to say who will stay on top in the coming months.

Also Read: Isuzu Malaysia’s sales grew 50% in May 2021, D-Max now No.2 behind Hilux