The next-generation electric vehicles (EV) by Mercedes-Benz, set to arrive at the end of 2024, will reportedly drop the EQ brand name, according to the German daily Handelsblatt.

Mercedes-Benz currently markets its EVs under the EQ brand, with the EQC being the first model that was announced in 2016. It has since expanded to include EQA, EQB, EQE, EQS, and SUV models of the last two.

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As Mercedes-Benz plans to become an EV-only company by 2030 and move away from combustion engines, the EQ brand would become redundant.

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A spokesperson for Mercedes’ EQ products told Reuters, "With the goal of our parent brand Mercedes-Benz becoming fully electric by the end of the decade, we will adapt the positioning of the vehicles and thus also the use of the brand in line with the times, but it is too early for details on this at the moment."

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