The BMW Group Malaysia delivered 11,567 vehicles in 2019 – contributed by 9,300 units of BMW cars and 1,142 units of MINI cars, plus 1,125 units of BMW Motorrad motorcycles.
The figure is 19 percent lower than 2018’s record sales of 14,338 vehicles. Sales of the company’s namesake BMW brand cars dropped 23 percent while the youthful MINI brand contracted by 5 percent.
Archrival Mercedes-Benz Malaysia sold 10,020 cars in the same 12-month period. Like BMW, Mercedes-Benz too experienced a similar drop in sales, down by 23 percent. BMW Group Malaysia says its still the leading premium brand in the country, but only if you include MINI and BMW Motorrad.
Of the 10,442 combined total of BMW and MINI cars delivered, about a third of it (3,148 units) were plug-in hybrid models, bringing the cumulative total of electrified BMW and MINI models delivered in Malaysia to over 17,000 units.
Harald Hoelzl, Managing Director of BMW Group Malaysia said, “Against the backdrop of a challenging year for the automotive sector, we are proud to have achieved such success within the electrified segment in Malaysia and across the globe – which reaffirms our optimism for the year ahead. We are committed to continue leading the charge for electromobility in Malaysia, especially in light of the upcoming National Automotive Policy announcement that will see electrified vehicles play a prominent role in propelling our automotive sector to greater heights.”
2019 also marked the third consecutive year BMW Group Malaysia expanded the infrastructure for electromobility in the country, having introduced 18 new BMW i Charging Facilities across Malaysia. In merely three years, the premium automaker has unveiled over 30 BMW i Charging Facilities.