All-new Geely Emgrand unmasked: first Geely-based Proton sedan?

Eric · May 18, 2021 10:54 AM

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 01

Ahead of its official debut, photos of the all-new Geely Emgrand sedan have surfaced on Chinese news portals. Interestingly, this new Geely sedan could form the basis of a new Proton sedan, but more on that later. Currently, all of Proton's sedans are too old to be competitive in export markets and a replacement is long overdue. 

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 02

In terms of design, the all-new Geely Emgrand adopts Geely’s latest design language, encompassing Geely’s signature front grille with vertical slats, while the sides of the new Emgrand is clean and simple with a strong character line flowing from the front to the rear.

Also Read: Proton Persona should retire to make way for the upcoming BMA-based Geely SS11

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 01

As for the rear-end of the new Geely Emgrand sedan, both tail lights are connected via a trim piece with the Geely branding emblazoned across. The rear bumper also gets a faux rear diffuser with a centrally-mounted rear fog light.

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 02

For the China market, the Geely Emgrand sedan gets five different wheel choices, though specific sizes were not mentioned.

Also Read: Geely SS11 uncovered, next-gen Proton Persona to use BMA platform?

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 03

Dimension-wise, the new Geely Emgrand is 4,638 mm long, 1,820 mm wide, and 1,460 mm tall. Its wheelbase is 2,650 mm. Check out the comparison between other Proton sedans below.

Dimensions
Model SS11 Persona Preve
Length (mm) 4,638 4,362 4,543
Width (mm) 1,820 1,722 1,786
Height (mm) 1,460 1,554 1,524
Wheelbase (mm) 2,650 2,555 2,650

According to Chinese sources, the new Geely Emgrand will be powered by a naturally-aspirated 1.5-litre petrol engine that does 114 PS.

What about Malaysia?

All-new Geely Emgrand unmasked: first Geely-based Proton sedan? 04

Our friends over at Funtasticko recently reported that Proton could be developing a new sedan based on the Geely SS11. While it may seem logical for Proton to axe the Persona in favour of the SS11, keep in mind that Proton will be launching a new and improved Persona real soon.

Thus, it is more likely for the Geely SS11 to be positioned above the Persona. Preve replacement, maybe?

That being said, don’t expect the SS11-based sedan to be launched so soon, as Proton is currently preoccupied with development work for the upcoming Geely Haoyue (could be called Proton X90).

Also Read: Spied: 2021 Geely Haoyue spotted on Malaysian roads - Proton X90 is real after all?

Eric

Editor

Started from the IT industry but somehow managed to find his way into the automotive industry. If he’s not gaming, he’s constantly tinkering with his daily/weekend car.

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