As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller

Hans · Jul 8, 2021 03:17 PM

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 01

The Mercedes-Benz GLC is now Mercedes-Benz AG’s, Daimler AG’s passenger cars division’s best-selling model, overtaking the Mercedes-Benz C-Class, said the company in its H1 2021 sales announcement.

The development is not surprising, as the period between 2020 and 2021 is a period of transition for the company’s perennial best-seller - the outgoing W205 C-Class as it is being replaced by the all-new W206 C-Class in stages.

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 02

Also readW206 Mercedes C200 to hit RM 300k price tag in Malaysia

The W205 C-Class was phased out last year and sales of the W206 C-Class only began in March this year. Many countries, Malaysia included, have yet to launch to all-new W206 C-Class.

Also readW205 Mercedes-Benz C200 sold out in Malaysia, W206 C-Class confirmed to launch soon

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 01

Daimler didn’t reveal the sales breakdown by model but said it has collected 50,000 bookings for the W206 C-Class.

At its peak, the C-Class range saw around 400,000 unit sales annually, excluding coupe and cabriolet variants (but including wagons).

Also readW206 Mercedes-Benz C-Class is bigger than G20 BMW 3 Series; cast your votes

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 02

In this period of transition, the GLC-Class has moved in to fill the void and the SUV is now best-selling car to wear the three-pointed star badge. The C-Class and E-Class ranks second and third place respectively.

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 03

Still, it’s not too far-fetched for the GLC to stay on top of the C-Class even after the latter has reached its first full-year sales. SUVs now account for about 35 percent of Mercedes-Benz’s global sales and within the company’s expansive portfolio of SUVs, the GLC is the champion.

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 04

Already, the C-Class is no longer that popular in many fast growing Asian markets. Japan prefers either the G-Class or A-Class, Korea prefers the E-Class and GLE-Class, and in greater China (including Taiwan), the GLC outsells the C-Class.

Also readMercedes-Benz C-Class is Malaysia's best-seller, but not so in the rest of Asia, this is the reason

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 05

In the first 6 months of 2021, Daimler’s Mercedes-Benz Cars division delivered 1,162,471 cars (including the now discontinued X-Class pick-up truck, plus the V-Class van).

On top of that, the company also delivered 20,253 units of Smarts, bringing Mercedes-Benz Cars’ total to 1,162,471 cars, up 25.1 percent from last year.

As sales of Mercedes-Benz C-Class slows, GLC is now Daimler’s global best seller 06

In comparison, archrival BMW Group sold 1,178,292 BMW cars, 157,799 MINIs, and 2,989 Rolls-Royces, bringing the group’s automotive total to 1,339,080 cars, up 39.1 percent from last year.

Also readBMW just overtook Mercedes-Benz to lead H1 2021 global sales, because Daimler allowed it

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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