![Audi now has a new owner in Malaysia, VPCM's sister company PHSAM to also sell RS models 01]()
PHS Automotive Malaysia (PHSAM) has announced its entry into Malaysia as the official distributor of the Audi brand. Wholly owned by European automotive specialist Porsche Holding Salzburg (PHS), which also owns Volkswagen Passenger Cars Malaysia (VPCM), PHSAM will be representing the wholesale, marketing and aftersales for the Audi brand in the country.
Previously, the Audi brand in Malaysia was represented by Audi Malaysia, which was managed by Audi Singapore. The new structure now puts both Volkswagen and its sister-brand Audi under the same umbrella.
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![Audi now has a new owner in Malaysia, VPCM's sister company PHSAM to also sell RS models 01]()
Leading the PHSAM team are its two Managing Directors, Erik Winter and Kurt Leitner, who also hold the Managing Director positions at VPCM. Together, Erik and Kurt played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its CKD product line-up.
![Audi now has a new owner in Malaysia, VPCM's sister company PHSAM to also sell RS models 02]()
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market. Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ said Erik.
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![Audi now has a new owner in Malaysia, VPCM's sister company PHSAM to also sell RS models 03]()
The present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and performance RS models. PHSAM will be focusing on imported (CBU) cars. There are no plans for local assembly (CKD), unlike Volkswagen.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” added Kurt.
![Audi now has a new owner in Malaysia, VPCM's sister company PHSAM to also sell RS models 04]()
Audi cars purchased from 1-July will also be offered with 3 years free maintenance, 5 years unlimited mileage warranty, and 5 years roadside assistance.
The Audi brand currently serves its customers and owners via Audi Centres located in Juru and Glenmarie, and an authorised Service Centre in Ipoh. The Audi Centre in Setia Alam will resume operations on the 1-August 2022.
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Porsche Holding Salzburg (not to be confused with Porsche AG, the car manufacturer) is part of Volkswagen Group and one of the largest and most successful automotive distributors in Europe. The Salzburg-based company (Austria) was founded in 1947 and operates today in 29 markets in Europe, China, Japan, South America, and South-East Asia.
