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Avengers assembled to show their love for the all-new Hyundai Tucson

Jerrica · Jun 18, 2021 11:02 AM

Avengers assembled to show their love for the all-new Hyundai Tucson 01

While we’re no strangers to seeing car placements in the Marvel Cinematic Universe (hello Audi in Iron Man), we’re still tickled when Marvel Studios and Hyundai Motors released a series of advertisement spots featuring the all-new Hyundai Tucson alongside our favourite Disney+ characters.

Avengers assembled to show their love for the all-new Hyundai Tucson 02

To introduce the arrival of the new Tucson, Marvel Studios had Loki (Tom Hiddleston), Wanda Maximoff (Elizabeth Olsen), and Sam Wilson (Anthony Mackie) as Captain America (or better known as Falcon to those who have not watched the Disney+ series) star in a series of ads.

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Also read: BTS explains the benefits of hydrogen power in new Hyundai documentary

Spoiler alert! Yes, the ads also provide us with more glimpses of Falcon as Captain America.

The ads will be played across TV, streaming, and social media showing the characters interacting with the SUV. Word is that Marvel and Disney are preparing for the next Tucson spot with characters from Marvel’s first animated series, What If…?.

Also read: Premium SUVs can move aside, the all-new 2021 Hyundai Tucson will be the best SUV on sale

Disney scripted, produced, and managed creative for all 3 Marvel x Hyundai spots. The spots last as short as 6 seconds to as long as a minute depending on the platform.

This isn’t the first time Hyundai has partnered up with Marvel though. Previously, Hyundai released a souped-up Hyundai Kona Iron Man Edition that featured a matte grey finish paired with glossy red accents inspired by Stark Industries’ armoured suit.

Also read: Hyundai Tucson discontinued in Malaysia, Proton X70 has one less rival

Avengers assembled to show their love for the all-new Hyundai Tucson 01

Hyundai Kona Iron Man Edition

Perhaps the next move would see the Hyundai Tucson enter the MCU for real instead of just the MCU ad space? We wouldn’t mind seeing more of the new SUV. 

Jerrica

Writer

There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.

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