Bermaz will start by rescuing Peugeot’s After-sales services, 5-year warranty coming soon
Jerrica · Dec 4, 2020 06:55 PM
If you haven’t heard yet, Bermaz Auto Bhd, the distributor of Mazda cars, have taken over the distributorship of Peugeot along with the management of Citroen and DS’s aftersales services. The first item of their agenda to revive the Peugeot brand is to target the aftersales service.
In a report by Maybank Investment Bank Research, Berjaya Auto Alliance Sdn Bhd (BAASB) - the new joint venture company formed by Bermaz Auto and Berjaya Corp to take over the distributorship of brands under Groupe PSA - will start their journey to restore the Peugeot brand by first improving the aftersales service to attract buyers.
This is part of their immediate strategy to restore confidence in the brand. BAASB will be offering a 5+5-year warranty and free maintenance plan for buyers of new Peugeot vehicles along with a promise of quick service turnaround.
Previously, when Peugeot still operated under Naza Malaysia’s subsidiary, Nasim Sdn Bhd, the brand was constantly plagued by poor aftersales services along with unavailability or expensive spare parts.
Maybank IB quoted that BAASB is optimistic of turning around the Peugeot brand (i.e. perception, credibility, sales, earnings) within a 24-month period. The research house also added that they are positive BAASB will be able to reach its target to quadruple sales to 4,000 units per annum.
In addition to that, Maybank IB also hinted at BAASB’s possibility of expanding its distributorship of other marques under Groupe PSA.
Other than Citroen and DS, Opel and Vauxhall are also part of the Groupe PSA. This is not accounting for all the brands under the company’s new merger with Fiat Chrysler Automobiles to form Stellantis.
There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.