The rivalry between BMW M GmbH and Mercedes-AMG is as eternal as it goes. With Mercedes-Benz and BMW recently releasing their 2020 sales figures, once again we pit both the mighty German brands head-to-head.
While Mercedes-Benz does its best in introducing potent AMG models left and right, based on sales data, it’s BMW’s M-badged performance cars that most buyers prefer.
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_fourthp_under_pc', [
728,
90
], 'div-gpt-ad-1685525140735-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525140735-0'); });
In 2020, BMW M GmbH sold 144,218 cars worldwide while Mercedes-Benz sold 125,129 of its Mercedes-AMG models. That meant BMW sold nearly 20,000 more M cars than the performance-oriented three-pointed star.
Both these numbers also showed two different tales for each brand. In terms of sales, BMW saw an increase of 5.9% for its M division buoyed by the introduction of some high-performance X series models such as the X6 M50i. BMW also launched the all-new G80 M3 and G84 M4 with much controversy in 2020.
On the other hand, sales of Mercedes-AMG models went down 5.3% in 2020. Still, despite the slump, there has been some growth in the brand’s largest market, the USA, with a new sales record and a growth of 1.5% achieved. The high-performance brand also scored some new fans in China with an increase of 32.3% in sales.
Overall, both BMW Group and Mercedes-Benz Cars (excluding commercial vans) have a very tumultuous 2020 with sales down overall for both companies (-8.4 % for BMW, -10.3% for Mercedes-Benz).
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_relatedmodel_above_pc', [
728,
90
], 'div-gpt-ad-1685525247138-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525247138-0'); });