BMW Malaysia starts food relief effort. Teams up with Refuge for Refugees and Empire Project

BMW Group Financial Services Malaysia is doing their part to make sure struggling Malaysians never go hungry with a food relief programme. The group teamed up with NGOs Refuge for Refugees and Empire Project for the effort.

Danielle Maassen, Chief of Sales & Marketing of BMW Group Financial Services Malaysia said, “In these challenging times, it is imperative that we come together to lend a helping hand wherever we can.

“Although we are looking at a gradual shift into the next phase of the National Recovery Plan, we want to continue providing support to these exceptional non-profit organisations who work hard to ensure that underprivileged families and individuals in the country do not go hungry.

“We have had the privilege of volunteering our time as an organisation with both Refuge for the Refugees and Empire Project for the last 18 months, and we are humbled to be able to contribute further to their relief efforts,” he added.

Like the brand’s previous CSR initiative, the sales of selected BMW or MINI models will see RM 100 contributed to the food relief on behalf of the customer.

The models involved are the BMW 330e, BMW 530e, BMW 740Le xDrive, BMW X5 xDrive45e, MINI Cooper SE as well as the MINI Cooper SE Countryman. All funded contracts from 1-September to 31-December-2021 for the aforementioned models are eligible for this initiative.

Also read: Every BMW or a MINI PHEV sold will mean 5 extra trees planted in Borneo

Contributions collected from BMW and MINI customers will support the Refuge for the Refugees food aid programme. The programme serves over 700 families in the B40, migrant, and refugee communities every week.

Other than that, a part of the contributions will go into purchasing various food and essential relief efforts conducted by Empire Project that serves marginalised Malaysians across the country.

BMW Group Malaysia supported the initiative by providing the logistic and delivery means.