Malaysia’s leading multi-brand automotive dealership, EON Berhad, proudly unveiled its Proton e.Mas flagship showroom in Glenmarie, Shah Alam. The grand opening coincided with the start of the EON & Sahabat Festival of New Beginnings 2025 which is held from 10 to 12 January.
The brand-new e.Mas flagship showroom spans 4,457 square feet and blends modern design with cutting-edge technology to create an engaging, customer-centric experience. The outlet offers dedicated display areas, consultation zones, and state-of-the-art service operations.
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“We are thrilled to open the doors to our Proton e.Mas flagship showroom. This showroom symbolises EON’s vision to play a leading role in Malaysia’s battery electric vehicle (BEV) transformation. It also reflects our commitment to innovation, sustainability, and delivering exceptional service to our customers,” said Akkbar Danial, CEO of EON Berhad.
He also said the launch of the newest outlet reinforces EON’s role as Proton’s premier dealer and a trusted name in BEV sales with the Proton e.Mas 7 being Malaysia’s first all-electric national vehicle.
“EON continues to invest in people, technology, and innovation to deliver seamless services. Trained e.Mas specialists will guide customers through EV ownership education, technical details, and financing options, providing tailored solutions for every need” Akkbar added.
Since EON’s inception in 1984, it has sold over 2 million units of Proton cars. After over 40 years of driving progress and shaping the nation’s future of mobility, EON will embark on a new adventure by expanding into sustainable solutions and digital innovation. All while continuing to be at the forefront of Malaysia’s automotive evolution.
Located at the EON HQ complex in Glenmarie alongside the Smart showroom, the Proton e.Mas flagship showroom is open from Monday to Saturday, 8.30 am to 5.30 pm and on Sundays and public holidays, 10 am to 4 pm.
Also read: EON and USPD - When Proton had separate dealer networks like Toyota in the 1990s
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