FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court

Eric · May 19, 2021 12:09 PM

FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court 01

Shortly after Mahindra teased the second-generation Mahindra Thar in Australia, Jeep Chrysler Automotive (FCA) has dragged Mahindra to court, claiming that the Thar stole the Jeep Wrangler’s iconic design.

FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court 02

Following the dispute by FCA, both companies have proceeded to the Federal Court of Australia, where FCA commenced the Australia Consumer Law proceedings against the Mumbai-based company for “misleading and deceptive conduct”, “passing off”, and “infringement of registered designs”.

FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court 01

The matter first arose when Mahindra begun collecting potential registrations via a registration of interest (ROI) page for the Thar in Australia. Test mules of the Thar were also spotted in Australia, fueling speculations that the Mumbai-based car company is aiming to sell the Thar Down Under.

FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court 02

That said, Mahindra has claimed that they have no plans to launch the Thar in Australia in the following statement: “We have filed our reply in the proceeding commenced by FCA against us. There are no plans to launch the current model of the Thar in Australia. We would provide adequate notice to FCA, as is requested if we were to launch any future model of the Thar in Australia. The Court has listed the case to be heard on May 20, 2021. We have no immediate plans for the all-new Thar to be launched in other markets outside India given the strong demand that we are seeing in India.”

FCA claims Mahindra stole the Jeep Wrangler's design, hauls it to court 03

This is not the first time Mahindra and FCA have gotten into a tussle. A few years ago, FCA tried to block Mahindra from selling the Mahindra Roxor in the US, claiming that Roxor looks too similar to a Jeep. Mahindra gave the Roxor a redesign after the court tussle and International Trade Commission (ITC) gave Mahindra the greenlight to sell the Roxor in the US.

Eric

Editor

Started from the IT industry but somehow managed to find his way into the automotive industry. If he’s not gaming, he’s constantly tinkering with his daily/weekend car.

Comments

Up to 20% higher than average trade-in price

2021 Perodua Ativa 1.0L Turbo X

Upgrade

Add your car

Service powered by carsome

Latest Cars