At the ongoing 2019 Frankfurt International Motor Show, Volkswagen has unveiled its brand new logo, alongside the new ID.3.
“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”
Compared to the old logo, the new logo is more modern, clearer, and simpler, as it has been reduced to its essential elements and will be presented with a design that is flat and two-dimensional.
Volkswagen expect the roll-out of its new logo to be completed by the middle of net year. This rebranding exercise is one of the largest projects globally, involving 171 markets in 154 countries. In total, about 70,000 logos will be replaced across 10,000 Volkswagen dealers and service centres.
Jochen Sengpiehl, Chief Marketing Officer of Volkswagen, explains: “We have created a new holistic global brand experience on all channels and across all touch points. As a general principle, the aim in future will not be to show a perfect advertising world. In our presentation, we want to become more human and more lively, to adopt the customer’s perspective to a greater extent and to tell authentic stories.”