Honda Malaysia jumps on board the e-commerce train with the launch of their Honda Official Merchandise store on Shopee. The new merchandise store will focus on selling the Honda TEI merchandise.
Honda Malaysia first introduced the special TEI series merchandise back in March 2020. Since then, the merchandise has been flying off the shelves of the various Honda dealers they were put on display, especially the Lifestyle collection in the series as it makes up 46 percent of the total sales.
The merchandise’s popularity is one of the driving forces to move sales on the e-commerce platform. Honda hopes that with the Shopee store, the TEI merchandise would gain more popularity.
To celebrate the launch of their online store, Honda Malaysia also announced a one-day-only sale on 25th July 2020.
The five-pronged sale will allow customers to enjoy the 10 percent shocking sale, the 10 percent mall sale, RM 7 deals on selected items and even receive a RM 10 storewide voucher or a Shopee Coins Cashback Voucher.
Back in June, Honda Ban Lee Heng Seremban also opened an online store on Lazada rather than Shopee.