When Hyundai Motor Group first announced plans to build their first factory in Indonesia, many saw it as just the company expanding their business in the ASEAN region. But when Hyundai followed up with an announcement that the plant focuses on sedans, compact SUVs and compact MPVs, this has sparked speculation that the South Korean brand has plans to introduce of new models in the region as well.
That has caught our attention as Hyundai does not, currently, have any of their compact SUVs on sale in the ASEAN region.
If our speculations are correct, this could only mean that Hyundai has set their sights on taking a bite into the booming B-segment SUV market once the new Indonesian plant starts rolling out cars in the second half of 2021.
Globally, Hyundai has 2 B-segment SUVs available for sale; the Hyundai Creta and the Hyundai Kona. Yes, Hyundai has 2 SUVs that falls in the same segment, and Korean drama watchers would be better acquainted with the Kona than the Creta.
That is because the Kona was developed for what Hyundai know as the “developed” markets like USA, UK, Australia, Europe, and South Korea. Meanwhile, the Creta, also known as the Hyundai ix25 in some markets, is designed with more ruggedness of a traditional SUV dedicated to India, China, Russia and the South American countries.
The Creta is most likely the model that will make it to Malaysia. Though the Creta is known to be the more “basic” model between the 2, don’t worry, we’re not missing out on much, it still packs Android Auto, Apple CarPlay, six airbags, ESC and VSM even in the car’s first generation.
As it is, the second generation Creta is already on sale in China and India, featuring new LED headlights and Hyundai's telematic system, Blue Link Technology. The Creta in India also comes complete with language-based voice recognition to command the infotainment system without needing to touch the 10.25-inch infotainment system and a stylish digital instrument cluster for the driver.
There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.