Hyundai has quite an ambitious plan to recapture the ASEAN market. It is currently in the midst of building its Indonesian plant which will be the ASEAN hub and has a few models lined up, including some that will arrive in Malaysia.
One of those models is an MPV that will be facing off against the next-gen (front-wheel drive) Toyota Avanza/Perodua Alza. However, while Hyundai hasn’t announced its name officially, we found a few clues at the Malaysian trademark office (MyIPO).
The Staria trademark was filed on 1-June 2020 by Hyundai Motor Company of Korea. According to the MyIPO listing, the name is trademarked for use on automobiles including “vans [vehicles], trucks, electric vehicles, and hybrid vehicles”.
Besides Malaysia, the name is also trademarked in some of our neighbouring countries including the Philippines, Laos, Vietnam, and Cambodia. Interestingly enough, the name is also filed in countries outside ASEAN such as France and Australia.
Suffice to say the Staria name will be applied mainly for the ASEAN region, seeing that it is mostly filed in ASEAN nations.
Besides the Staria name, Hyundai has also filed for the Staria Premium trademark in the Philippines. This could possibly hint that there could be a higher trim variant for the Staria.
Will Hyundai’s next MPV be named Staria?
It might sound like an anagram for Satria, but don’t expect this name to be on a hatchback. We think that this could be the name of Hyundai’s Avanza/Alza rival because of connections with a certain large MPV.