Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite

Sanjay · May 6, 2021 06:00 PM

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 01

Unlike food, us Malaysians aren't spoiled for choice when it comes to buying cars - even more so when you have to buy a 'budget' one.

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 02

Say for example you want to buy a small SUV priced below RM 75,000. Barring used cars, you can only get the Perodua Ativa. But it's a different story in Indonesia.

Also read: Review: 2021 Perodua Ativa AV – The new Malaysian highway king

Raize vs competitors - close fight

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 01

Oh yeah, GR Sport! 

Take the newly-launched Toyota Raize there, itself the donor car for the Ativa. Unlike Malaysia, Indonesians have a host of competitors to compare it with, and all are similarly-priced.

Here's how they stack up:

B-segment SUV, Indonesia
Model Price range
Toyota Raize

IDR 220 mil - IDR 266 mil

(~RM 63k - RM 77k)

Nissan Magnite

IDR 209 mil - IDR 239 mil

(~RM 59k - RM 69k)

Kia Sonet

IDR 193 mil - IDR 289 mil

(~RM 55k - RM 83k)

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 02

Kia Sonet

And it's not like the competitors are barebones either. They're all pretty level-pegging when it comes to specficiations, making roughly around the same power, sized about the same, and have good safety features.

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 03

Which looks the sharpest among all?

When it comes to interior features, they're on par - just depends on what customers want. For instance, the Raize gets Adaptive Cruise Control (Toyota Safety Sense), while the Sonet gets a sunroof, it also shares Android Auto and Apple CarPlay support too, just like the Magnite.

Open vs protected markets

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 04

Nissan Magnite

Why is this happening? A big reason is Indonesia's relatively open market. Even cars which are imported - Sonet and Magnite are both from India - can still be priced close to locally-assembled (Raize) models there.

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 05

The Kia Sonet's interior

Unlike Malaysia - where imported models are often times way pricier than locally-assembled ones - there's a sort of healthy rivalry between carmakers in Indonesia. One of the effects of this is a fast-growing automotive industry, one that attracts investments from various carmakers.

Also read: 10 new Toyota EVs heading to Indonesia by 2025, plus USD 2b investment

Indonesians get more choices than us - Toyota Raize fights Kia Sonet, Nissan Magnite 06

Indonesian-spec Raize's interior is pretty much like our Ativa

Ultimately, with a bigger pool of models to choose, consumers' choices matter more, so carmakers have to keep striving to be just the ones that customers will choose. There's no room for resting on one's laurels, and this ends up making winners of car buyers there.

Also read: Daihatsu Rocky and Toyota Raize to be exported to 50 countries, no luck for Ativa

Sanjay

Senior Writer

With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.

Comments

Market fair trade-in price

2021 Perodua Ativa 1.0L Turbo X

Upgrade

Add your car

Not trading-in?   Sell your car

Latest Cars