Combined, the Toyota Hilux and Isuzu D-Max have complete dominance in Thailand’s pick-up truck sales for the first two months of 2023 with an 85% market share. Pick-up trucks are the rulers of vehicle sales in the Kingdom with 53,619 units sold in January and February 2023.

While the Isuzu D-Max remains the country’s best-selling pick-up, its closest rival, the Toyota Hilux is not too far behind in terms of sales for both months. In January 2023, 11,820 units of the D-Max were sold compared to 10,349 units of the Hilux.

However, the gap between the two hot-selling pick-up trucks started to grow closer in February with the D-Max only edging ahead of the Hilux by a mere 541 units or nearly the total number of Nissan Navara sold in Thailand in the first two months of the year.

Nothing seems to be stopping the sales of the D-Max and Hilux and in the Kingdom with 23,805 units and 21,793 units sold respectively in January and February 2023. Looks like Thailand’s pick-up sales will mainly be a battle between Isuzu and Toyota again this year, but could we see the Hilux snatching the title in 2023?

Also read: More than 80% of pick-up sales in Thailand in 2022 consist of Isuzu D-Max and Toyota Hilux