Kia has been rescued by Bermaz – CKD Seltos and Carnival to be launched in Malaysia
Sanjay · Apr 1, 2021 07:13 PM
Kia Motor can now resume its business in Malaysia with greater clarity. The company has confirmed today that it has appointed Dinamikjaya Motors Sdn. Bhd. (a subsidiary of Bermaz Auto) as its new distributor for Malaysia, replacing Naza Kia Malaysia, effective today.
With this, Kia will become the fifth brand to be represented by Bermaz and its affiliated companies: Mazda (Bermaz Auto, Bermaz Auto Philippines) Peugeot (Berjaya Auto Alliance, Malaysia), Ssangyong (Berjaya Motor Philippines), and Changan (Berjaya Auto Asia, Philippines).
CKD models to follow
More importantly, newly-minted Kia Malaysia Sdn. Bhd. (the manufacturing side) will kick-start Kia’s revival by introducing several competitively priced locally-assembled (CKD) models, something which the previous distributor Naza Group was not able to do after selling control of its Naza Automotive Manufacturing plant in Gurun, Kedah to Groupe PSA in February 2018.
Bermaz Auto’s manufacturing joint-venture (with Japan’s Mazda Motor) Mazda Malaysia currently operates a Mazda assembly plant within the Inokom campus but the Kia models mentioned here will be put together at a different facility.
As Hyundai has reduced capacity utilization at Kulim plant, the excess capacity will most likely be taken up by Kia.
With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.