Kia lights up the Burj Khalifa for new logo introduction in Middle Eastern region

Kia Corporation continues the rollout of its new brand transformation in spectacular fashion, despite the raging pandemic. The new logo presentation was displayed in an LED show on the side of the Burj Khalifa, aka the world’s tallest structure standing at 828 metres. The light show covered 33,000 square metres of the building.

Other than the corporate logo, Kia also introduced its new brand slogan ‘Movement that Inspires’ and their new electric vehicle (EV), the Kia EV6.

The new Kia brand signifies the company’s bold transformation from vehicle manufacturer to the creator of sustainable mobility solutions for customers.

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Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve their customers' daily lives.

This is the third of such presentations after another equally spectacular drone display in Seoul, Korea, and India.

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Kia aims to upgrade all regional Kia facilities to reflect their new brand identity by the end of 2024. But for this year, the company will focus on building awareness of its new brand identity to its customers.

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