Kia lights up the Burj Khalifa for new logo introduction in Middle Eastern region

Jerrica · May 17, 2021 10:56 AM

Kia lights up the Burj Khalifa for new logo introduction in Middle Eastern region 01

Kia Corporation continues the rollout of its new brand transformation in spectacular fashion, despite the raging pandemic. The new logo presentation was displayed in an LED show on the side of the Burj Khalifa, aka the world’s tallest structure standing at 828 metres. The light show covered 33,000 square metres of the building.

Kia lights up the Burj Khalifa for new logo introduction in Middle Eastern region 02

Other than the corporate logo, Kia also introduced its new brand slogan ‘Movement that Inspires’ and their new electric vehicle (EV), the Kia EV6.

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The new Kia brand signifies the company’s bold transformation from vehicle manufacturer to the creator of sustainable mobility solutions for customers.

Also read: Ex-BMW designer Karim Habib explains how the new Kia logo was created

Kia lights up the Burj Khalifa for new logo introduction in Middle Eastern region 01

Kia will expand into new and emerging business areas by creating innovative mobility products and services to improve their customers' daily lives.

This is the third of such presentations after another equally spectacular drone display in Seoul, Korea, and India.

Also read: Kia previews latest Korean humvee concept at defence exhibition

Kia aims to upgrade all regional Kia facilities to reflect their new brand identity by the end of 2024. But for this year, the company will focus on building awareness of its new brand identity to its customers.

Also read: 30 pics for 30 reasons for you to skip recond Alphards and wait for the CKD Kia Carnival

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Jerrica

Writer

There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.

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