Kia patents 'Movement that Inspires' slogan with new logo, to come in 2021?
Sanjay · Dec 31, 2020 07:00 PM
Kia's refreshed brand identity has been brewing for sometime, and now we get a better look at it courtesy of these leaks of the Korean carmaker's new logo and slogan.
According to sources, Kia has already taken the old 'Kia Motors' logo off its headquarters and recently filed for a new slogan with the South Korean Intellectual Property Office (KIPRIS). This means the current slogan - 'The Power To Surprise' - is very likely to make way for 'Movement That Inspires'.
Along with the new slogan, Kia will replace its black oval logo with the stylised font, as first seen on the 2019 Kia Imagine concept.
“These days, we are transitioning to a new industry paradigm," said Ho Sung Song, president of Kia Motors in an interview with Automotive News. “We need something to initiate or drive that business paradigm into the new world,” said Ho of the new logo.
The brand identity is part of Kia's 'Plan S', a five-year plan that sees the carmaker targetting a mass ramp-up of electric vehicles (EVs) through 2025. Under 'Plan S', Kia looks to build an EV lineup of 11 models by 2025 (with the first BEV model coming in 2021), and sell a total of 500,000 BEVs and 1 million eco-friendly vehicles by 2026.
With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.