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Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon

Hans · Jan 26, 2021 10:39 AM

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 01

Daihatsu will launch a new hybrid-powered compact SUV - most likely a new variant of the Daihatsu Rocky – in Japan later this year, reports Japan’s Nikkei.

Sales of the Daihatsu Rocky, which is also sold as the Toyota Raize in Japan (manufactured by Daihatsu under contract), is hampered by the lack of a hybrid variant, which is crucial in Japan and is offered by Daihatsu’s friendly family rival’s Toyota Yaris Cross.

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 02

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Although sales data show that the Daihatsu Rocky/Toyota Raize sells better, the Yaris Cross has a 6-month waiting list in Japan. Toyota doesn’t separate Yaris Cross sales from Yaris, but it is understood that Yaris Cross constitutes nearly half of Yaris sales in Japan. In other words, actual demand for the Yaris Cross is stronger than the Daihatsu Rocky/Toyota Raize.

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 01

Daihatsu’s hybrid technology will be based on parent company Toyota’s Hybrid Synergy Drive, but Nikkei says the version used by Daihatsu has been made simpler to keep cost low.

The hybrid Rocky will cost several thousand USD more than the regular 1.0-litre 3-cylinder turbocharged variant, but will offer 20 to 30 percent better fuel economy.

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 02

Presently, Daihatsu already offers several hybrid models in Japan, but these are all rebadged Toyota models. The hybrid Rocky will be Daihatsu’s first hybrid in many years.

In 2010, it once sold hybrid Daihatsu Hijet commercial van but sales was poor and it was discontinued soon after.

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 03

Closer to Malaysia, the Daihatsu Rocky will soon be introduced here by Perodua. The yet-to-be-named is currently referred to by its internal codename Perodua D55L.

Losing sales to Toyota Yaris Cross, Daihatsu to add hybrid variant of Daihatsu Rocky soon 04

The Perodua D55L was originally slated to be launched in Malaysia within the first quarter of 2021, with sales training planned for 8-February, but the still-fluid Covid-19 situation could delay it further.

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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