Many BMW 8 Series are collecting dust in showrooms all over US

Shaun · Mar 23, 2020 03:13 PM

Many BMW 8 Series are collecting dust in showrooms all over US 01

The BMW 8 Series replaced the 6 Series nameplate in 2018. This was a move made by the previous chairman, Harald Kruger, to position the 8 Series as a true luxury car.

However, this strategy isn’t bearing fruit in the US as sales performance for the 8 Series is underwhelming. Automotive News reported that most BMW dealerships are facing an accumulation of 8 Series, which blocks inventories.

Many BMW 8 Series are collecting dust in showrooms all over US 02

While dealers pointed out that it was the lack of marketing campaign, the report says that the 8 Series does not live up to the high expectations from the marketing efforts.

Many BMW 8 Series are collecting dust in showrooms all over US 01

But the main issue highlighted is the disparity between relevant marketing campaign and the number of 8 Series needed to fulfill the demand.

These lead to a high number of 8 Series sitting at dealerships, which would cause a fast drop in market value when they give out large discounts.

Many BMW 8 Series are collecting dust in showrooms all over US 02

Back in Malaysia, most BMW dealerships wouldn’t face this issue as the 8 Series is purchased by order basis.

The BMW 8 Series comes in only one variant at the moment – the M850i xDrive with a 4.4-litre twin-turbocharged V8 making 530 PS/750 Nm, priced at RM 1,088,800.

Shaun

Writer

The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.

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