Mercedes-Benz G-Class to get its own sub-brand; baby G-Wagen plausible

Shaun · Jul 5, 2021 11:36 AM

Mercedes-Benz G-Class to get its own sub-brand; baby G-Wagen plausible 01

Mercedes-Benz is planning to unveil a new business group comprising the AMG, Maybach and G-Class sub-brands at the Munich auto show in September, reports Automotive News Europe affiliate, Automobilwoche.

The move is said to streamline marketing costs and is part of the strategy to increase productivity and profitability. CEO of Mercedes-AMG Philipp Schiemer is expected to be in charge of the new group.

Mercedes-Benz G-Class to get its own sub-brand; baby G-Wagen plausible 02

"Strengthening the subbrands is an important pillar in the Mercedes-Benz strategy," a Daimler spokesperson told Automobilwoche. "We will not only maintain the independence, strong identities and evolved corporate cultures of the individual brands, but also further expand and sharpen them."

Mercedes-Benz G-Class to get its own sub-brand; baby G-Wagen plausible 01

For those unfamiliar with the three sub-brands, AMG is Mercedes’ performance division, Maybach focuses on luxury offerings to rival Rolls-Royce and Bentley, and interestingly, the report mentioned the “G-Class portfolio consists of luxury off-road vehicles.”

Does that mean we can expect more G-Class models? Well, it wouldn’t be too far-fetched to assume so. Perhaps a baby G-Class, one that isn’t converted from a Suzuki Jimny.

Earlier this year, Daimler AG announced that it will undergo a restructuring that will see the company renamed to Mercedes-Benz AG. The move will separate the Mercedes-Benz and Daimler Truck divisions.

Also read: Daimler AG to be no more, splitting Mercedes-Benz and Daimler Truck to win EV race

Shaun

Writer

The quest for automotive knowledge began as soon as the earliest memories. Various sources information, even questionable ones, have been explored including video games, television, magazines, or even internet forums. Still stuck in that rabbit hole.

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