![Mercedes-Benz honours its regional dealers because you can’t sell cars without them 01]()
You might make the best cars in the business but if your touchpoints with customers leave a bad aftertaste, they’re probably not going to order a second round. Customer experience is an essential component of selling cars; especially in the luxury segment, because they’ve got to feel good about purchasing it as much as they do driving it.
Mercedes-Benz South East Asia II understands this ethos well and took the opportunity to celebrate its dealer partner network in a Regional Service Excellence Award ceremony held at the St. Regis Kuala Lumpur.
![Mercedes-Benz honours its regional dealers because you can’t sell cars without them 02]()
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It was a combination of virtual and physical presence as a total of 550 attendees from the Mercedes-Benz HQ in Germany and Regional Board Members with 47 dealer partners from six countries witnessed the proceedings.
In its second year now, the awards highlights and celebrates the importance of its aftersales business in addition to honouring and celebrating the commitment of its dealer partners and employees in the region who have gone the extra mile to enhance the ownership experience.
Also Read: Mercedes-Benz E-Class – 70 years of Malaysia’s most trusted business sedan
As they say, the salesman might sell the first car but aftersales sells the next 10.
![Mercedes-Benz honours its regional dealers because you can’t sell cars without them 01]()
Awards were handed out for categories in the Regional Service Excellence Award Ceremony that celebrated the Top Service Advisor Awards, General Distributor Award (selected from Brunei, Philippines & Sri Lanka), Most Improved Dealer Awards and the most coveted award - Top 3 Dealer Awards for the respective countries in the region.
Also Read: Review: W213 2021 Mercedes-Benz E300 - A facelift shouldn't be this much better
A total of 32 awards were handed out with the highlight being the recipients of the Mercedes-Benz Top 3 Dealer award which was presented to Cycle & Carriage Industries, Pandan Loop from Singapore, PT. Panji Rama Otomotif BSD from Indonesia and Hap Seng Star Bukit Tinggi from Malaysia. These dealerships excelled across all the touchpoints to achieve the highest overall score in service excellence and customer satisfaction in the region.
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