Mercedes-Benz Malaysia led the premium segment in 2019

With a total of 10,020 cars sold and a 1.8 percent market share in 2019, Mercedes-Benz Malaysia (MBM) retains its lead in the premium luxury segment. Although it is a decline from the previous year at 13,079 units.

Key launches that took place includes the E-Class with the debuting the E350 AMG Line, E200 Avantgarde and the E300 Exclusive Line, the A-Class sedan with models A200 and A250, the latest GLC and GLE SUV models, the Mercedes-AMG A35, the Mercedes-AMG GT R and GT C.

The year also witnessed the launch of a trio of cars adding to the AMG line-up featuring the Mercedes-AMG GT 63 S 4MATIC+, Mercedes-AMG C 63 S Coupé, and the Mercedes-AMG C 63 S.

MBM presented its first ever S-Class Plug-in Hybrid, the S560e. The Mercedes-Benz EQ brand experience also featured the Southeast Asian premiere of the all-electric EQC, positioning Mercedes-Benz as pioneers of sustainable mobility.

A new brand presence and experience was introduced by MBM at dealerships at the Mercedes-Benz Autohaus in Mutiara Damansara while obtaining a record-breaking throughput of 165,299 vehicles, an 11% increase over the 148,800 units managed in 2018.

Throughout 2019, MBM's financing arm Mercedes Benz Services Malaysia (MBSM) financed five out of every 10 Mercedes-Benz vehicles sold and has a servicing portfolio of MYR 2.6 billion and new contracts record worth over RM 1 billion.

On its outlook for the year ahead, MBM President and CEO, Dr Claus Weidner said, “2020 will be a memorable, exciting year for Mercedes-Benz with refreshing innovations and new products to elevate the customer experience.”