Mitsubishi Triton overtakes Ford Ranger to become Malaysia’s No.2 best-selling pick-up truck

Hans · Nov 14, 2019 02:29 PM

Mitsubishi Triton overtakes Ford Ranger to become Malaysia’s No.2 best-selling pick-up truck 01

The Mitsubishi Triton has overtaken the Ford Ranger as Malaysia’s second best-selling pick-up, as of October 2019, according to brief business update by Mitsubishi Motors Malaysia earlier today.

Both models still trail behind the Toyota Hilux, which is holding strongly onto its top spot.

Hoffen Teh, Mitsubishi Motors Malaysia

The Malaysia Automotive Association no longer provides sales breakdown by model due to compliance issues with Malaysia’s Competition Act 2010 so we don’t know the exact volume sold.

However sources tell us that the second and third spot on pick-up truck sales chart is hotly contested between the Ford Ranger and the Mitsubishi Triton.

The gap between the Mitsubishi Triton and Ford Ranger is only less than 1 percent so we won’t be surprised if the two brands will swap positions once more next month.

Malaysia’s pick-up truck segment sells about 30,000 vehicles annually. The Toyota Hilux controls the lion share, about 40 percent, followed by Ford Ranger and Mitsubishi Triton, both at about 19 percent. Rounding up the top-5 is the Nissan Navara (about 13 percent) and Isuzu D-Max (about 10 percent).

Mitsubishi Triton overtakes Ford Ranger to become Malaysia’s No.2 best-selling pick-up truck 01

Earlier today, Mitsubishi Motors Malaysia launched the Triton Quest – a 4x2 commercial specs variant of the Triton – as well as the upgraded Triton Adventure X and Triton AT Premium.

Mitsubishi Triton overtakes Ford Ranger to become Malaysia’s No.2 best-selling pick-up truck 02

The Triton Adventure X now comes with 360-degree parking camera, built-in digital video recorder, solar and security window tint, as well as Adventure X stickers.

Mitsubishi Triton overtakes Ford Ranger to become Malaysia’s No.2 best-selling pick-up truck 03

The lower range Triton AT Premium also gets several upgrades, now with leather seats, Apple CarPlay and Android Auto, as well as the aforementioned built-in DVR.

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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