More than 80% of pick-up sales in Thailand in 2022 consist of Isuzu D-Max and Toyota Hilux
CY Foong · Jan 11, 2023 11:10 AM
According to Thailand sales data, a total of 388,296 pick-up trucks were sold in 2022 and this accounted for 45.7% of all vehicles sold in the Kingdom. Without a doubt, pick-ups continue to dominate the Thai automotive segment but two models stand up above the rest – the Isuzu D-Max and Toyota Hilux.
Combined, both pick-ups control 83% market share with the Isuzu D-Max leading the way for the third year in a row. 175,425 units of the D-Max were sold in 2022 which accounts for 45.56% market share.
In second place is the Toyota Hilux which saw 148,101 units sold in the same year, accounting for 37.77% market share. Even if it had to settle for runners-up in overall sales, the Hilux was Thailand’s best-selling pick-up truck (and car) for the month of December as it sold 15,325 units compared to 13,869 units of the D-Max.
It has mainly been a fight between the two pick-up trucks throughout the year with the D-Max topping the sales chart every month in 2022 except for October and December which saw the Hilux snatching the crown.