New Kia Store concept in Korea looks fit to be a Lexus showroom

With the introduction of a new logo and slogan this year, it is only a matter of time before Kia rolls out a new store design concept to reflect its new brand identity and strategy. Sure enough, the company unveiled its new showroom concept over the weekend which is now known as ‘Kia Stores’.

The Kia Store model was inspired by Kia’s new ‘Opposites United’ design philosophy. The philosophy is described to embrace opposing concepts and combine them in an integrated design.

To play up with the contrast, designers have split the showroom into 2 spaces: the exhibition zone and the experience zone. Both spaces are set up in different spatial designs

The exhibition zone is where the Kia cars will be displayed in a wide-open space. The display space uses achromatic and metallic tones to match the Kia car’s modern looks.

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Meanwhile, the experience zone is where designers used natural warm colours and wooden materials to create a comfortable space for customers to relax while getting to know the details of cars.

To unite both spaces, red lightning is used to cut across the separate spaces, hence reflecting the philosophy ‘Opposites United’.

The first showroom to bear the new design concept is a showroom in Dongtan township located in Hwaseong, Gyeonggi province. This is just the start as Kia will now roll out the new concept to all 7,000 of its showrooms nationwide.