Proton files for “iN-Touch”, “iN-Power”, and “iN-Drive”, hints at rebranding key features

Eric · May 5, 2020 02:22 PM

Proton files for “iN-Touch”, “iN-Power”, and “iN-Drive”, hints at rebranding key features 01

It appears that Proton could be rebranding some of its features, as a quick check with the Intellectual Property Corporation of Malaysia (MyIPO) revealed that Proton has filed for several new trademarks.

Proton files for “iN-Touch”, “iN-Power”, and “iN-Drive”, hints at rebranding key features 02

The trademarks that Proton has filed for include “iN-Touch”, “iN-Power”, and “iN-Drive”, possibly hinting that the company may be planning to rebrand some of their current features.

Proton files for “iN-Touch”, “iN-Power”, and “iN-Drive”, hints at rebranding key features 01

That said, the names seem pretty self-explanatory – iN-Touch could refer to the infotainment system, iN-Power could refer to the powertrain, while iN-Drive could refer to Proton’s ride and handling.

Proton files for “iN-Touch”, “iN-Power”, and “iN-Drive”, hints at rebranding key features 02

Currently, Proton’s infotainment system and powertrain does not have its own name, instead, they are carried over from Geely (GKUI and G-Power)

In the past, Proton's famed ride and handling was branded as "Lotus Ride and Handling", but this was replaced by "Proton Ride and Handling" a couple of years ago.

With that said, what do you think of these new names? Are they a good fit, considering that Proton is pushing its "Intelligent" branding across all its models? 

Eric

Editor

Started from the IT industry but somehow managed to find his way into the automotive industry. If he’s not gaming, he’s constantly tinkering with his daily/weekend car.

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