Proton opens the doors to its largest 4S centre in Kelantan and Terengganu

Proton has opened its 149th 3S/4S centre in the country, this one located in in Kota Bharu, Kelantan. Harima Auto Mobil 4S centre (Harima) has taken over the mantle of the largest Proton dealership in the two east coast states of Kelantan and Terengganu.

Harima isn’t new to the game. The dealership has been operating as a Proton dealer in Kota Bharu since 1986. In-line with Proton’s business direction, the company decided to invest in a new 4S centre to upgrade the customer experience, deliver better service and become a focal point for Proton owners in the state.

“What matters most are customers being happy to visit a dealership to shop for a new car. Once they have purchased it, the onus is on us to ensure they send their car back to us for scheduled servicing. Harima however felt we could not achieve the required level of customer satisfaction if we continued to operate as a small showroom without the necessary facilities, hence, the decision to operate as a 4S dealer,” said Liew Vee Lee, Director of Harima.

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The centre is situated in Tunjong, a fast-developing district of Kota Bharu. It boasts a built-up area of 2400 sqm with eleven service bays, and the same number of body and paint bays. The showroom meanwhile has floor space for up to ten vehicles. As with other 4S dealerships, there is a kids’ play area, free Wi-Fi and a comfortable customer lounge.

Harima has also gone the extra mile by collaborating with Proton Global Services (PGS) to offer other amenities. There is a refreshment area serving Starbucks coffee as well as a merchandise corner selling Proton and R3 branded products.

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The company is the first dealer in Kelantan to have both services, which are sure to be draw the interest of customers and fans of the marque alike.

“The opening of Harima Auto Mobil’s new 4S dealership will help raise the visibility of Proton in Kota Bharu. By having a full range of amenities and the required assets to serve a high volume of customers, we are hopeful of being able to raise the level of customer service and deliver a truly premium experience for customers in the state,” said Roslan Abdullah, Chief Executive Officer of Proton.

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