The Proton Saga has now made its way to Kenya as Proton has officially shipped its first batch of cars to the country. The Sagas were shipped to Kenya as completely knocked down (CKD) kits and will be locally assembled Nairobi for the country’s market.
Kenya is just yet another country added to Proton’s list of export destinations this year. Earlier this year, Proton also launched the Proton X70 in Pakistan.
The 30 Proton Saga kits will be assembled by Simba Corporation (Simba), a diversified conglomerate with a long history of sales and assembly experience in the automotive industry.
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_fourthp_under_pc', [
728,
90
], 'div-gpt-ad-1685525140735-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525140735-0'); });
Proton’s decision to export the Saga in a CKD format was made following close consultation with its Kenyan partner, Simba. Aside from attracting lower taxes by being locally assembled, CKD units will help spur development in Kenya’s automotive manufacturing industry.
The guest of honour for the ceremonial flag-off ceremony was the Kenyan High Commissioner for Malaysia, His Excellency Mr. Francis N. Muhoro.
During his address, Mr Muhoro explained how his country has a look East policy and his wish was for more Malaysian companies like Proton to discover the investment opportunities in Kenya.
There isn’t a time in memory that doesn’t involve staring at cars. After discovering the excitement of watching Schumacher vs Hakkinen, Formula 1 became a major part of life. The love for cars and F1 ultimately led to a job with CAR Magazine. The untimely death of the magazine meant a hiatus from cars at lifestyle women’s magazine Marie Claire before another opportunity came knocking again.
window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_relatedmodel_above_pc', [
728,
90
], 'div-gpt-ad-1685525247138-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525247138-0'); });