Proton to launch Geely Jiaji (Proton V70?) in Malaysia in Q4 2022 – supplier claims
Hans · Jul 29, 2021 10:32 AM
Proton is set to launch a new 7-seater MPV model in Malaysia in Q4 2022, if claims by Proton supplier JHM Consolidation Bhd, which makes LED lighting and audio visual systems for Proton, is to be believed.
Note that Proton has not said anything about its next new model, and the following are claims made by JHM, in a recent interview with The Edge.
The business publication reported that JHM had signed a technical collaboration agreement with Jiangsu Dekai Auto Parts Co Ltd (Dekai) last month, to supply automotive lighting to Geely-Proton companies in Malaysia. The supply is principally for Proton’s new seven-seater MPV model, expected to be launched in the final quarter of 2022.
“For this model, Proton’s forecast is about 50,000 units a year for the Southeast Asian market, translating into lighting revenue of about RM100 million a year for JHM,” said JHM’s CEO Datuk Tan King Seng.
The Geely VF11 (Jiaji) MPV was mentioned in the Proton’s licensing agreement signed with Geely in 2018, so there was a plan for the Jiaji to be introduced in Malaysia. However, the licensing agreement expired on 31-December 2020 and was not renewed.
In December 2020, Proton told its investment bank partners that it will be launching a third Geely-based model (after Proton X70 and Proton X50) in 2021 but of course, Covid-19 happened and the original timeline is no longer realistic.
In contrast, the Geely Haoyue (which the Internet has taken liberty to call it the Proton X90) sells 3 times as much as the Geely Jiaji (Proton V70 name was trademarked in 2018).
Heavily disguised development mules of the Geely Haoyue (also sold as Geely Okavango in the Philippines) have already been spotted running around on public roads shortly before Malaysia entered FMCO / EMCO, which confirms the rumour.