window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_breadcrumb_above_pc', [ 728, 90 ], 'div-gpt-ad-1685524554756-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685524554756-0'); });

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month

Sanjay Β· Jun 18, 2024 04:36 PM

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month 01

The fifth-generation 2024 Toyota Prius' path to ASEAN looks to be getting stronger as there is solid news out of Indonesia that implies the model will be introduced there in the near future, reports local news portal Otodriver.

A recent press conference by PT Toyota Astra Motor (TAM), the brand custodians there, revealed that the automaker is slated to launch two new models at the upcoming Gaikindo Indonesia International Auto Show (GIIAS) 2024 that's taking place from 18- to 28-July 2024.

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month 02

The Prius as seen in Indonesia, 2023

"We will be launching several models, starting with our electrified product. This is a pioneer of Toyota's electrified vehicles worldwide," stated Arie Hermawan, Public Relations Manager of PT TAM, to the media earlier today.

window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_fourthp_under_pc', [ 728, 90 ], 'div-gpt-ad-1685525140735-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525140735-0'); });

"Pioneer of Toyota's electrified vehicles" are carefully chosen words. After all, it is the 1997 Prius that shot Toyota's hybrid vehicles to the world stage.

The Prius has been making its rounds around ASEAN in recent times. Besides the multiple occasions it was displayed (and raced) in Thailand, Indonesians also got the chance to catch it at last year's GIIAS.

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month 01

The Prius endurance racer in Thailand

Making the business case stronger for the Prius' introduction there are the government's proposed additional tax incentives for hybrid vehicles. Currently, hybrids are taxed the same as regular combustion engine cars, though a proposed shake-up of this system spells cheaper prices in the future.

In July 2024, it was reported that discussions are still on going between the Ministry of Industry and the Coordinating Ministry for Economic Affairs. As of now, battery electric vehicles (BEVs) are the ones which have good incentives, having 1% value-added tax (VAT) instead of the usual 11% applied onto other types of vehicles.

However, hybrid vehicles already have some sort of benefit, with Indonesia having switched to a carbon-emissions-based tax (replacing an engine-capacity-based one, like ours) in 2021.

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month 02

As of 2023, hybrids still have the lions share among any sort of electrified vehicle sales in the country. A total of 54,179 HEVs were sold there (5.4% of the market share), compared to 17,051 BEVs (1.7% market share) in 2023.

What about Malaysia?

Skipping Malaysia, 2024 Toyota Prius could launch in Indonesia as early as next month 03

The story with Malaysia is one that continues to sound like a broken record β€“ the Prius will skip here for as long as HEVs are not incentivised. With our country ending breaks for HEVs and massively helping BEVs instead, the order of affordability has reversed; resulting in higher-cost but tax-exempted BEVs to be sold cheaper than lower-cost hybrids.

In simpler terms? If the current fifth-generation Prius were to be sold in Malaysia, it's CBU Japan status would realistically price it close to RM 250,000, which would be a relatively hard sell in the face of BEVs like a tax-exempted Tesla Model 3 that starts from RM 181,000.

Nonetheless, it is best if policymakers realise that there is more than one solution to the emissions problem and wise up to the real enemy β€“ carbon, instead of combustion engines. MAA's recent calls for the reintroduction of HEV incentives is worth studying, considering even BEV sales in Malaysia have stalled year-on-year despite the influx of new models.

Also read: BEV's market share in Malaysia stalled at just 1.3%, no further growth until fuel subsidy is removed

Sanjay

Senior Writer

With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.

window.googletag = window.googletag || {cmd: []}; googletag.cmd = googletag.cmd || []; googletag.cmd.push(function() { googletag.defineSlot('/22557728108/my_article_relatedmodel_above_pc', [ 728, 90 ], 'div-gpt-ad-1685525247138-0').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.enableServices(); });
googletag.cmd.push(function() { googletag.display('div-gpt-ad-1685525247138-0'); });
Car for sale
window._taboola = window._taboola || []; _taboola.push({ mode: 'thumbnails-a-2x2-stream', container: 'taboola-below-article-thumbnails', placement: 'Below Article Thumbnails', target_type: 'mix' });

Get a deal on your trade in within 24 hours!

2023 Toyota Prius LE 2.0L Hybrid

Upgrade

Add your car

Not trading-in? Β  Sell your car