Smartphone margins too little, Xiaomi plans to make EVs
Arif · Mar 29, 2021 01:08 PM
Xiaomi, one of the world’s largest smartphone makers, plans to make electric vehicles using Great Wall Motor’s factory. Xiaomi and Great Wall Motors have yet to announce the partnership, but Reuters has reported on the plan last Friday. Xiaomi’s stock price has gone up more than 9% since then.
Xiaomi’s EV will be targeted at the mass market, in line with the positioning of its electronic products. Alongside smartphones, Xiaomi makes dozens of internet-connected devices including scooters, air purifiers and rice cookers. The plan for EVs comes as Xiaomi seeks to diversify its revenue stream.
If Xiaomi’s plan takes place, this is the first time for Great Wall Motors to offer manufacturing services to other companies. Notable EVs by Great Wall Motors are sold under the Ora brand name.
Xiaomi is looking for a mature automobile manufacturer to enable its own advantages in mobile internet technology. With more than 10 million cars produces, Great Wall Motors is a great candidate for Xiaomi's aspirations.
Xiaomi is not the only electronics company looking to build an EV. Apple too has plans for its own electric car. Another electronics company, Sony, has presented the Sony Vision S, but only to showcase its technological ability.
Sources close to the matter report that Xiaomi plans to launch its first EV in 2023.
Previously an engineer in an automotive manufacturing company and a highway concessionaire. A part-time research student on biofuels and diesel engines. Obsessed with vehicle electrification and the future of transportation.