Subaru is the USA's 'Most Trusted Brand' for 8th year running; Honda, Toyota also pick up gongs
Sanjay · Mar 14, 2022 09:00 AM
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Ask Americans which carmaker they trust the most, and it'll be Subaru, as the brand is once again named the Most Trusted Brand for the eighth consecutive year in the 2022 Kelley Blue Book Brand Image Awards.
USA-spec Subaru Forester
The Kelley Blue Book Brand Image Awards are based on consumer sentiments, rated on factors such as comfort, quality, safety, and performance.
Alongside that, the Stars of Pleaides also won the Best Performance Brand gong for the sixth time in the last eight years, undoubtedly spurred on by the 2022 Subaru WRX and the Malaysia-bound 2022 Subaru BRZ.
“Building and keeping the trust of our owners is at the core of our business and Subaru owners know they can depend on the safety, reliability and performance of their vehicle,” said Thomas J. Doll, President and CEO, Subaru of America, Inc.
“It is an honor that Subaru is recognised by Kelley Blue Book as one of the highest-rated brands and we look forward to continuing to deliver on our promises and earn the trust of our loyal customers.”
The American-spec Outback
The list of winners of the 2022 Kelley Blue Book Brand Image Awards are as below, by order of non-luxury, luxury, and truck brands:
With humble beginnings collecting diecast models and spending hours virtually tuning dream cars on the computer, his love of cars has delightfully transformed into a career. Sanjay enjoys how the same passion for cars transcends boundaries and brings people together.
