Thailand and Indonesia EV sales boomed in 2022, and Chinese and Korean brands are winning

Arvind · Jan 23, 2023 02:00 PM

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Thailand and Indonesia EV sales boomed in 2022, and Chinese and Korean brands are winning 01

Japanese manufacturers have dominated the Thai- and Indo markets for years, but their "reluctance" to invest in EVs thus far has left the door open for newer players such as Hyundai, MG and GWM

According to LMC, sales of EVs in Thailand surpassed 5,200 units as of August, with forecasts for full-year sales to hit upwards of 13k units in 2022, up from just 1,900 units total in 2021. The figure should account for 3.2 percent of all passenger vehicles sold in Thailand, in 2022.

In Indonesia, approximately 1,600 EVs have been sold between January and August 2022 with full-year forecasts estimated at 9,000 units in 2022. A mammoth jump from just 667 units total in 2021.

Also read: Thailand is now China's third largest EV export market

Thailand and Indonesia EV sales boomed in 2022, and Chinese and Korean brands are winning 02

Thailand’s EV incentive policies – which grant import and excise duty cuts and direct cash subsidies of THB 70k - THB 150k for EVs – have been instrumental in attracting new Chinese manufacturers such as Great Wall Motor (GWM) and BYD to invest and gain a foothold in the relatively new EV market.

Especially since established Japanese brands such as Toyota, Honda and Mitsubishi, have thus far been slow in capitalising on said incentive policies. In recent times, the GWM Ora Good Cat and MG ZS EV have emerged as the two most popular EVs in Thailand, with the former netting 10k bookings in just 1 week, after order books were opened in Q1 2022.

Also read: GWM Thailand confirms CKD plans EVs, Ora Good Cat nets 10k bookings in 7 days

Thailand and Indonesia EV sales boomed in 2022, and Chinese and Korean brands are winning 03

The Ora Good Cat topped the EV sales charts in Thailand in 2022, unseating the previous bestseller, the MG ZS EV

LMC states, “The Chinese brands are set to lead the EV market in Thailand, accounting for around 87% of total EV sales in the country this year. We expect that Chinese OEMs will spearhead EV sales, accounting for more than 80% of the EV segment share over at least the next five years before losing some of their share to European and Japanese automakers but remaining the segment leader.”

Indonesia on the other hand, has yet to introduce EV incentive packages but is considering introducing sales subsidies for electric cars and motorbikes as early as next year. As of 2022, Hyundai has already started CKD production of Ioniq 5 EV and Wuling Air.

Also read: Tesla battery supplier to build USD 1.2 billion EV battery plant in Indonesia

Thailand and Indonesia EV sales boomed in 2022, and Chinese and Korean brands are winning 04

The Ioniq 5 even outsold the venerable Honda CR-V, for a month in May 2022, after it was introduced 2022 Indonesia International Motor Show (IIMS), where it collected over 800 bookings.

According to LMC, the two main contributors to rising EV demand have been the incentive packages and rising fuel costs, but states, maintaining steady demand for EVs will require further Government support, especially with regard to charging infrastructure and accessibility in the long term.

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Arvind

Senior Writer

Arvind can't remember a time when he didn't wheel around a HotWheels car. This love evolved into an interest in Tamiya and RC cars and finally the real deal 1:1 scale stuff. Passion finally lead to formal training in Mechanical Engineering. Instead of the bigger picture, he obsesses with the final drive ratio and spring rates of cars and spends the weekends wondering why a Perodua Myvi is so fast.

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