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The all-new Ford Ranger is set to pick-up the bar and redefine its segment in Malaysia soon

Dinesh · Jul 7, 2022 09:27 AM

The all-new Ford Ranger is set to pick-up the bar and redefine its segment in Malaysia soon 01

As the very pick-up that redefined lifestyle trucking in Malaysia, the Ford Ranger’s got some incredibly large mud terrain tyre tracks to fill. It is after all the catalyst that revolutionised the segment’s diversification into lifestyle trucking.

Simply put, the Ranger made pick-ups more of a lifestyle statement; something cool if you will. It was the one vehicle that could do it all for work, family and of course, play.

They say imitation is the sincerest form of flattery, and ever since the Ranger rocked up, every other of its peers has attempted to replicate that lifestyle aspect it effortlessly exuded.

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However, there’s no rest for the wicked. Similarly, resting on ones’ laurels isn’t how you stay ahead of the game and always aiming to innovate rather than imitate, the Ranger has once again dug deep in its latest iteration to position itself as the ultimate lifestyle pick-up on our shores, something that’s happening very soon.

Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, has announced that the next-generation Ranger will be available for sale nationwide at end of this month.

They tout it as the smartest, most versatile and most capable Ranger yet; the perfect accessory as you tackle life’s undertakings and adventures, both on and off the road.

Apart from a more chiselled exterior and refined interior, the Ranger’s primary appeal lies with its advanced technologies and safety features that seamlessly integrate into the lifestyle of its owners.

The all-new Ford Ranger is set to pick-up the bar and redefine its segment in Malaysia soon 01

To say anticipation is high would be an understatement. Nonetheless, good things come to those who wait and fortunately, the wait is almost over as SDAC has pulled out all the stops for the Ranger’s Malaysian unveiling.

Preparing a five-star launch debut for a five-star vehicle, SDAC will hit the road towards five regions across the country over five weekends for customers to catch the Ranger it the metal.

The five regions of central, northern, southern as well as Sabah and Sarawak will each experience a stop over five weekends beginning from 22 July 2022 with the first stop the grandest as the main debut event.

You’re going to want to see the Ranger as it tours the country, and to do so, it’s best you sign up online. You’ll be privy to an in-depth product presentation and walkaround of the Ranger as well as be able to talk to a sales consultant and place bookings.

It’s a simple as registering here at the “Keep Me Informed” page for exclusive invites to the debut tour and reminders as the Ranger nears your region on its road trip.

Furthermore, birds of a feather flock together and Ranger owners do share a passion for an active lifestyle. That bond makes them part of an inner circle of people that SDAC are proud to call one of their own and support with activities that complement the Ranger’s capabilities.

“Ranger customers are proud makers and doers who value a well-rounded quality of life. The next-generation Ranger is exactly the vehicle these customers need to Live the Ranger Life –to take control of their work, fearlessly explore the places they like to play and strengthen connections with family, community and other like-minded individuals,” said Turse Zuhair, Managing Director of SDAC.

The all-new Ford Ranger is set to pick-up the bar and redefine its segment in Malaysia soon 02

SDAC has already implemented the Ford Ranger Getaways to reward these customers. The community-based platform brings to life the unique experiences that are intertwined with Living the Ranger Life via various handpicked local adventures that owners are able to participate in together with their Ranger; man and machine indeed.

Not only does it create a safe environment for owners to push their Rangers’ limits, it doubles up as a stage for them to network with fellow owners and likeminded individuals.

Adventure is the primary theme with the getaways. Customers can choose from off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

You can find out more about the special Ford Ranger Getaways here and even book a slot if you’re enthralled by the prospect of adventure.

Interested in the next-generation Ford Ranger? Sign up to receive updates here.

 

 

Dinesh

Writer

“Better late than never.” Some despise it, others begrudgingly agree with it but he swears by it… much to the chagrin of everyone around him. That unfortunately stems from all of his project cars not running most of the time, which in turn is testament to his questionable decision-making skills in life. A culmination of many wrongs fortunately making a right; much like his project cars on the rare occasions they run, he’s still trying to figure out if another project car is the way to go.

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