This is the Ford Maverick, and it's the American company's attempt at ekeing out a share of unibody pick-up truck market Stateside.

It's one size smaller than the US-spec ladder-frame Ford Ranger, and it competes for market share against the Honda Ridgeline and the funky new Korean upstart, the Hyundai Santa Cruz. 

Also read: Not your Hilux, the Hyundai Santa Cruz is a unibody, pick-up version of the Tucson

Here's what the measuring tape reads:

With a shorter wheelbase and tighter dimensions, the Maverick should offer better handling compared to the Ranger.

The Maverick comes standard with a front-wheel drive, full-hybrid drivetrain, pairing two electric motors to a 2.5-litre Atkinson-cycle four-cylinder mill. This means a total output of 191 PS and 210 Nm torque, mated to a CVT.

For those looking for more oomph, there's an optional 2.0-litre EcoBoost engine too. This makes 250 PS and 376 Nm, and an 8-speed automatic transmission transfers power to all four wheels.

The five-seater Maverick has a payload capacity of 680 kg, and has a nifty flat-load bed, or FlexBed in Ford's parlance.

It comes with two 12-volt power sockets, four tie-down points, four D-rings, and threaded holes on the sides that allow users to slide wooden boards inside to create custom storage options.

Moving inside, every variant of the Maverick get an 8.0-inch touchscreen infotainment system, fitted with standard WiFi, Android Auto, and Apple CarPlay capabilities.

The instrument cluster remains analogue, but it comes with either a 4.2- or 6.5-inch multi-info display (MID) nestled between the gauges.

Beyond those, Ford promises many alcoves and recesses throughout the cabin, including under-seat storage solutions as well as offering enough space in the second-row to even fit a bicycle.

Standard safety features include the Ford Co-Pilot 360 suite of ADAS, which bundles autonomous emergency braking (AEB) and auto high beams (AHB).

Available options include adaptive cruise control with stop & go (ACC), blind-spot monitor with rear cross-traffic alert (BSM, RCTA), as well as lane centring and evasive steering assist.

Prices for the Maverick range from USD 19,995 to USD 25,490 (~ RM 82,300 to RM 104,955), and it's US-only. Even Ford Europe won't be getting it, considering Europeans' preference of vans of trucks, and the region's new emissions standards. 

Also read: Nissan Navara, Mitsubishi Triton are leaving Europe, here's why trucks are dying there