The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030

Hans · Mar 20, 2022 10:26 AM

The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030 01

  • SUVs contributed 56 percent of sales
  • Porsche Taycan sells more than 911
  • Next generation Porsche 718 to be electric-only, due 2025

For the first time in Porsche’s 73-year history (since 1948), the company sold more than 300,000 cars globally - 301,915 cars to be exact.

The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030 02

CEO Oliver Blume

Revenue was 15 percent higher than the previous year, at 33.1 billion Euros. More importantly, operating profit was 27 percent higher, at 5.3 billion Euros. Porsche thus generated an operating return on sales of 16 percent (previous year: 14.6 percent), making it one of the world’s most profitable car manufacturer.

Also readA reminder of how poor you are, 2021 was Porsche’s best ever year - 301,915 cars sold, up 11 percent

The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030 01

SUVs are not sexy but without SUVs there can be no Porsche

SUVs are the company’s best sellers, contributing 56 percent of global sales, lead by the Porsche Macan (88,362 units), followed by the Porsche Cayenne (83,071 units).

Trailing behind the SUV duo is the all-electric Porsche Taycan, with 41,296 units.

The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030 02

Speaking at an online annual press conference on Friday, CEO Oliver Blume said, “The Taycan is 100 percent a Porsche and inspires all kinds of people – existing and new customers, experts and the trade media. We are stepping up our electric offensive with another model: By the middle of the decade, we want to offer our mid-engine 718 sports car exclusively in an all-electric form."

"In 2030, the share of all new vehicles with an all-electric drive should be more than 80 percent," he added.

The Porsche 718 as we know it will die by 2025, EVs to contribute 80 percent of sales by 2030 03

The 718's identity is its mid-mounted engine. With no mid-engine, how will an electric 718 be a 718? We will see in 2025

The company added, “To achieve these ambitious goals, Porsche is investing in premium charging stations together with partners – and additionally in its own charging infrastructure. Further extensive investments are flowing into core technologies such as battery systems and module production. In the newly founded Cellforce Group, high-performance battery cells are being developed and produced that are expected to be ready for series production by 2024.”

Porsche's worldwide sales by model, 2021 (units)
Macan 88,362
Cayenne 83,071
Taycan 41,296
911 38,464
Panamera 30,220
718 20,502

 

Hans

Head of Content

Over 15 years of experience in automotive, from product planning, to market research, to print and digital media. Garages a 6-cylinder manual RWD but buses to work.

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