Volkswagen Passenger Cars Malaysia (VPCM) and art powerhouse Wei-Ling Gallery today announced a collaboration in conjunction of the launch of the all-new 2020 Volkswagen Arteon R-Line, featuring the talents of 13 Malaysian artists.
This collaboration offers collectors and art enthusiasts the unique opportunity to own scale models of the Arteon that have been transformed by the artists into unique sculptures.
The art pieces will be sold via auction, and proceeds from the auction will be channelled to the Breast Cancer Welfare Association (BCWA).
The Arteon is Volkswagen’s flagship model and offers the perfect combination of avant-garde design with dynamic handling.
Visually breath-taking from any angle, the Arteon represented a turning point for the brand as the first of a new generation of Volkswagen models that are more evocative in design and emotionally appealing.
It seemed befitting then that the Arteon project is an extension of the recent “18@8 Turning Points” exhibition by Wei-Ling Gallery.
The exhibition was curated with this idea in mind and explores the 13 artists’ pasts through different philosophical, technical and aesthetic approaches, in the form of thought-provoking art pieces that reflected on this ideology.
Prominent Malaysian artists who participated in this project include Anurendra Jegadeva and Ivan Lam who recently represented Malaysia at the 58th Venice Art Biennale, Hamidi Hadi, Yau Bee Ling and Choy Chun Wei.
Directly linked to the artists’ original pieces from Turning Points, the Arteon art pieces are both evocative and bold.
Anurendra Jegadeva’s Arteon was inspired by ‘A Garland for My Father’, presented as a portrait of his father surrounded by lightboxes, featuring archival photos of family members and their Volkswagen Beetle.
Wong Chee Meng’s ‘The Yearning Realm’, with a unique painting approach in which layers of images are juxtaposed to form an illusion, this reflected onto an Arteon through the same use of red and blue lenses.
All 13 Arteon sculptures will be available for online viewing and bidding at www.arteonartcar.com or Wei-Ling Contemporary at The Gardens Mall via appointment by calling 03-2282 8323. Bidding closes on the 1st of October 2020 at 5 pm.
Full list of Artists:
1. Anurendra Jegadeva
2. Cheng Yen Pheng
3. Chin Kong Yee
4. Cheong Kiet Cheng
5. Choy Chun Wei
6. Cheong Kim Chiew
7. Chen Wei Meng
8. Hamidi Hadi
9. Ivan Lam
10. Rajinder Singh
11. Sean Lean
12. Wong Chee Meng
13. Yau Bee Ling