This is the new, transparent BMW logo

Hans · Mar 4, 2020 02:09 PM

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BMW is rolling not just a new design for its signature kidney grille, but also a new logo.

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The current black, blue, and white BMW roundel will soon be retired, to be replaced by a new transparent logo that is currently previewed on the BMW Concept i4.

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BMW says the new transparent design ensures a seamless integration and brings the car’s exterior colour to even greater prominence. In the case of the BMW Concept i4, it’s the new Frozen Light Copper colour.

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The BMW Concept i4 previews a new all-electric sedan that will go on sale in 2021. It has a 600 km driving range (WLTP test cycle), output of up to 530 hp and sprints from 0-100 km/h in approximately 4 seconds.

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