Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward

Eric · Jan 6, 2021 02:51 PM

Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 01

The Toyota Camry has reign supreme over the Honda Accord in terms of sales volume in Thailand, but that's just half of the story.

Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 02

According to the sales data compiled by headlightmag, Toyota managed to shift 462 units of the Camry in November, narrowly beating the Honda Accord’s 420 units in the process.

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Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 01

However, upon closer inspection, over the course of the year, both the Toyota Camry and Honda Accord fought fiercely against each other, with some months the Camry taking the lead over the Accord and vice versa. Nissan Thailand axed the Teana in back September, leaving Thailand’s D-segment battle a two-horse race.

Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 02

From January to November, Toyota actually sold slightly less units of the Camry (4,638 units) than Honda with the Accord (4,696), though the full picture will be known once the December sales data are out.

Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 03

With 4,696 units sold, the Honda Accord has managed to commandeered a 49.2% share of Thailand’s D-segment sedan market, while the Camry captured 48.6% share of the market. 

Toyota Camry narrowly beats Honda Accord’s sales in Thailand, but it’s not so straightforward 04

Keep in mind that a large number of Camry sales are contributed by executive taxis and hotel chauffeur services. Without the fleet customers, the Honda Accord actually sold more units than the Camry. 

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